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apparel

Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.

Sports

Why Every Fashion Brand Thinks It’s a Sportswear Label Now

From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.


Global Markets

Top Designers Shed Secrecy Around Work for Chinese Brands

The growing power, prestige and global ambition of Chinese brands has ended the era of discretion for fashion heavyweights, with figures such as ex-LVMH designers Kim Jones and Kris Van Assche now publicly promoting their roles at Bosideng and Anta respectively.

Global Markets

Top Designers Shed Secrecy Around Work for Chinese Brands

The growing power, prestige and global ambition of Chinese brands has ended the era of discretion for fashion heavyweights, with figures such as ex-LVMH designers Kim Jones and Kris Van Assche now publicly promoting their roles at Bosideng and Anta respectively.


Retail

Why Almost Every Brand Is Moving Upmarket

Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.

Retail

Why Almost Every Brand Is Moving Upmarket

Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.


Luxury

Burberry’s CEO on Turning ‘Britishness’ Into a Global Language

Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.

Luxury

Burberry’s CEO on Turning ‘Britishness’ Into a Global Language

Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.


News & Analysis

The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

From subdued consumer confidence to AI’s expanding role in business, The State of Fashion 2026 sets out the key challenges and opportunities shaping the industry in the year ahead.

News & Analysis

The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

From subdued consumer confidence to AI’s expanding role in business, The State of Fashion 2026 sets out the key challenges and opportunities shaping the industry in the year ahead.


Sustainability

An Innovative Factory Runs Into Sustainability’s Scalability Problem

Heat pumps similar to those widely used in homes and buildings offer a glimpse of how fashion manufacturers might slash their emissions, if only there were a one-size-fits-all solution.

Sustainability

An Innovative Factory Runs Into Sustainability’s Scalability Problem

Heat pumps similar to those widely used in homes and buildings offer a glimpse of how fashion manufacturers might slash their emissions, if only there were a one-size-fits-all solution.


Marketing

How to Market a Hero Product

From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.

Marketing

How to Market a Hero Product

From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.


Retail

Levi’s Answer to an Increasingly Complex World: Simplify

To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.

Retail

Levi’s Answer to an Increasingly Complex World: Simplify

To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.


Luxury

Prada’s Versace Acquisition Closes, Now the Real Work Begins

The group’s effort to revive the fortunes of the iconic label founded by Gianni Versace will require both patience and pain. ‘The next 12 months will be rough.’

Luxury

Prada’s Versace Acquisition Closes, Now the Real Work Begins

The group’s effort to revive the fortunes of the iconic label founded by Gianni Versace will require both patience and pain. ‘The next 12 months will be rough.’


Marketing

Martha Stewart Is American Eagle’s Latest Bet Against Being Boring

The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.

Marketing

Martha Stewart Is American Eagle’s Latest Bet Against Being Boring

The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.


Global Markets

Trump’s Tariffs Have Already Rewired the Global Fashion Industry

Brands and their suppliers have been forced to rapidly adjust to the new US duties, with the ripple effects set to continue into next year, according to the BoF-McKinsey State of Fashion 2026.

Global Markets

Trump’s Tariffs Have Already Rewired the Global Fashion Industry

Brands and their suppliers have been forced to rapidly adjust to the new US duties, with the ripple effects set to continue into next year, according to the BoF-McKinsey State of Fashion 2026.


Luxury

Paul Costelloe, Personal Designer to Princess Diana, Dies at 80

Costelloe’s family confirmed his passing in a statement on Saturday.

Luxury

Paul Costelloe, Personal Designer to Princess Diana, Dies at 80

Costelloe’s family confirmed his passing in a statement on Saturday.