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Technology

TikTok Rivals Amazon With $20 Billion Shopping Pilot

The social media platform’s shopping program is its fastest-growing feature, with a burgeoning fan base in Southeast Asia.

Technology

TikTok Rivals Amazon With $20 Billion Shopping Pilot

The social media platform’s shopping program is its fastest-growing feature, with a burgeoning fan base in Southeast Asia.


Marketing

The Life Cycle of a Viral Fashion Trend

BoF explains why online trends from cottagecore and quiet luxury to barbiecore and coastal grandmother bubble up and spread out — and how brands can find their footing in the fast-moving, jumbled space.

Marketing

The Life Cycle of a Viral Fashion Trend

BoF explains why online trends from cottagecore and quiet luxury to barbiecore and coastal grandmother bubble up and spread out — and how brands can find their footing in the fast-moving, jumbled space.


Retail

Report: Shein Files for US IPO

The fast fashion retailer denied a new report that it registered for an initial public offering in New York.

Retail

Report: Shein Files for US IPO

The fast fashion retailer denied a new report that it registered for an initial public offering in New York.


Sports

Nike’s Complex Relationship With Wholesale, Explained

The sportswear giant is quietly returning to third-party stores six years after it first announced a pivot toward direct channels. But this isn’t a reversal of priorities as much as it is an evolution of Nike’s distribution strategy, analysts say.

Sports

Nike’s Complex Relationship With Wholesale, Explained

The sportswear giant is quietly returning to third-party stores six years after it first announced a pivot toward direct channels. But this isn’t a reversal of priorities as much as it is an evolution of Nike’s distribution strategy, analysts say.


Technology

Can Indie Fashion Compete With E-commerce Juggernauts?

Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up the sleeve.

Technology

Can Indie Fashion Compete With E-commerce Juggernauts?

Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up the sleeve.


Retail

The Organised Retail Crime Phenomenon, Explained

Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.

Retail

The Organised Retail Crime Phenomenon, Explained

Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.


Retail

Shein Seeks to Expand Supply Chain Beyond China

Fast fashion giant Shein will strengthen its presence in Europe and Mexico, including selling more locally made products, in a bid to diversify its China-centric supply chain.

Retail

Shein Seeks to Expand Supply Chain Beyond China

Fast fashion giant Shein will strengthen its presence in Europe and Mexico, including selling more locally made products, in a bid to diversify its China-centric supply chain.


Workplace & Talent

Fashion’s Pride Month Lesson

As retailers’ commitment to activism faces criticism from all sides, companies must decide if they’re going to double down or stand back.

Workplace & Talent

Fashion’s Pride Month Lesson

As retailers’ commitment to activism faces criticism from all sides, companies must decide if they’re going to double down or stand back.


Fashion Week

In London, Martine Rose and Saul Nash Hold the Fort

Rose and Nash were the highlights of a truncated London Fashion Week, reports Susanna Lau.

Fashion Week

In London, Martine Rose and Saul Nash Hold the Fort

Rose and Nash were the highlights of a truncated London Fashion Week, reports Susanna Lau.


News & Analysis

The Story Behind Australian Fashion’s Decline

Over the last three decades, a combination of local and global forces have twice reshaped the Australian fashion industry, creating pressures that make it harder for independent designers to thrive.

News & Analysis

The Story Behind Australian Fashion’s Decline

Over the last three decades, a combination of local and global forces have twice reshaped the Australian fashion industry, creating pressures that make it harder for independent designers to thrive.


Retail

Shopping Events Are Back. Here’s How to Make the Most of Them

As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.

Retail

Shopping Events Are Back. Here’s How to Make the Most of Them

As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.


Retail

When It Comes to Fashion, M&S Is on the Right Wavelength

Reliable sizing, sweet-spot pricing and contemporary – but not faddish – styles are helping high street retailer stand out.

Retail

When It Comes to Fashion, M&S Is on the Right Wavelength

Reliable sizing, sweet-spot pricing and contemporary – but not faddish – styles are helping high street retailer stand out.