Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
The ultra-fast fashion giant’s latest acquisition of Missguided and a partnership with Forever 21 will grant it access to new customers and distribution channels.
The ultra-fast fashion giant’s latest acquisition of Missguided and a partnership with Forever 21 will grant it access to new customers and distribution channels.
When Russia invaded early last year, the Kyiv-based brand — known for its viral feathered party pyjamas — was forced into survival mode. Now, founders Asya Varetsa and Kate Zubarieva are ready to speed up growth and introduce a new Sleeper, starting with a fresh logo.
When Russia invaded early last year, the Kyiv-based brand — known for its viral feathered party pyjamas — was forced into survival mode. Now, founders Asya Varetsa and Kate Zubarieva are ready to speed up growth and introduce a new Sleeper, starting with a fresh logo.
The big-box retailer is revamping its apparel offering in a bid to become a style destination, a goal it’s tried — and failed — to hit multiple times before. But between a squeezed consumer and the rise of Gen-Z, this time is different, the company says.
The big-box retailer is revamping its apparel offering in a bid to become a style destination, a goal it’s tried — and failed — to hit multiple times before. But between a squeezed consumer and the rise of Gen-Z, this time is different, the company says.
Shares of the L Catterton-owned sandal maker sank on their first day of trading, a bad sign for other brands that are thinking about going public.
Shares of the L Catterton-owned sandal maker sank on their first day of trading, a bad sign for other brands that are thinking about going public.
Having studied a degree in journalism, Kiera Ganann started out as a retail manager at Ralph Lauren, before taking roles at Levi’s and Bolt Threads, which took her from the shop-floor to the executive suite. Here, she shares insights into the importance of being open to feedback and the valuable lessons she learnt when starting out.
Having studied a degree in journalism, Kiera Ganann started out as a retail manager at Ralph Lauren, before taking roles at Levi’s and Bolt Threads, which took her from the shop-floor to the executive suite. Here, she shares insights into the importance of being open to feedback and the valuable lessons she learnt when starting out.
Results from Zara owner Inditex are likely to reflect rising sales, but regulatory challenges loom. That, plus what else to watch for in the coming week.
Results from Zara owner Inditex are likely to reflect rising sales, but regulatory challenges loom. That, plus what else to watch for in the coming week.
A 2022 McKinsey study found that the quit rate for retail workers is more than 70 percent higher than in other US industries.
A 2022 McKinsey study found that the quit rate for retail workers is more than 70 percent higher than in other US industries.
On’s apparel designer discusses how collaboration, product innovation and sustainability plays into the design approach at the Roger Federer-backed Swiss sportswear brand.
On’s apparel designer discusses how collaboration, product innovation and sustainability plays into the design approach at the Roger Federer-backed Swiss sportswear brand.
The New York-based designer will create his own collection for the retailer, launching in 2024. As part of his long-term role, Preston will also consult on the brand’s overall menswear assortment.
The New York-based designer will create his own collection for the retailer, launching in 2024. As part of his long-term role, Preston will also consult on the brand’s overall menswear assortment.
The streetwear giant’s creative director has submitted a letter of resignation, seen by BoF. Emory was Supreme’s first high-profile appointment since it was acquired by VF Corp in 2020.
The streetwear giant’s creative director has submitted a letter of resignation, seen by BoF. Emory was Supreme’s first high-profile appointment since it was acquired by VF Corp in 2020.
Fashion may always be chasing the next big thing, but in the sneaker market, decades-old styles dominate, which experts attribute to forces like nostalgia, the rise of hip-hop, risk-averse business strategies and a cultural obsession with recycling intellectual property.
Fashion may always be chasing the next big thing, but in the sneaker market, decades-old styles dominate, which experts attribute to forces like nostalgia, the rise of hip-hop, risk-averse business strategies and a cultural obsession with recycling intellectual property.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.