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Sustainability

Fashion Searches For a New Climate Solution

Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.

Sustainability

Fashion Searches For a New Climate Solution

Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.


Sustainability

Textile Recycler Circ Names New Brand Partners as It Grows Commercial Reach

A new group of brand partners, including Reformation and C&A, is joining the poly-cotton recycler’s long-term commercialisation program only weeks after its debut, signalling growing demand as the company gears up for industrial-scale production in Europe.

Sustainability

Textile Recycler Circ Names New Brand Partners as It Grows Commercial Reach

A new group of brand partners, including Reformation and C&A, is joining the poly-cotton recycler’s long-term commercialisation program only weeks after its debut, signalling growing demand as the company gears up for industrial-scale production in Europe.


Marketing

How ‘Dump Him’ Became a Marketing Strategy

Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’

Marketing

How ‘Dump Him’ Became a Marketing Strategy

Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’


Retail

Why the Most Coveted Products Are Surprisingly Affordable

Not so long ago, the ‘it’ bags, shoes, jackets and belts usually bore the logo of a big luxury brand. But relentless price hikes have opened the door for premium players like Sézane and COS — and even mass brands like Uniqlo and Ugg — to capture the cultural zeitgeist.

Retail

Why the Most Coveted Products Are Surprisingly Affordable

Not so long ago, the ‘it’ bags, shoes, jackets and belts usually bore the logo of a big luxury brand. But relentless price hikes have opened the door for premium players like Sézane and COS — and even mass brands like Uniqlo and Ugg — to capture the cultural zeitgeist.


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Luxury

What European Luxury Can Learn From American Fashion

American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.

Luxury

What European Luxury Can Learn From American Fashion

American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.


Luxury

Hermès CEO: Couture Plans Are ‘Moving Forward’

The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.

Luxury

Hermès CEO: Couture Plans Are ‘Moving Forward’

The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.


Global Markets

South Asian Menswear Steps Onto the Global Stage

Designers from India, Pakistan and Bangladesh are translating artisanal techniques, heritage embellishments and textile traditions into modern menswear with global appeal.

Global Markets

South Asian Menswear Steps Onto the Global Stage

Designers from India, Pakistan and Bangladesh are translating artisanal techniques, heritage embellishments and textile traditions into modern menswear with global appeal.


Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.

Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.


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Sports

How the Winterwear Boom Reshaped Fashion’s Olympic Playbook

At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.

Sports

How the Winterwear Boom Reshaped Fashion’s Olympic Playbook

At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.


Creative Class

Why a Nice Tuxedo Doesn’t Cut It on the Red Carpet Anymore

Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.

Creative Class

Why a Nice Tuxedo Doesn’t Cut It on the Red Carpet Anymore

Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.


Entrepreneurship

Why Jonathan Cohen Is Splitting His Business

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.

Entrepreneurship

Why Jonathan Cohen Is Splitting His Business

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.


Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.

Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.