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Marketing

Refinery29, Dazed and i-D Battle for Millennials

How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.

Marketing

Refinery29, Dazed and i-D Battle for Millennials

How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.


Marketing

In Fashion Media, 'Church and State' Dissolves

How are new currents in marketing impacting the relationship between fashion media and its readers?

Marketing

In Fashion Media, 'Church and State' Dissolves

How are new currents in marketing impacting the relationship between fashion media and its readers?


Marketing

Op-Ed | Diversity In Fashion Advertising Does Sell

Advertisers who assume consumers will only buy into images of white beauty are wrong, says Dr. Ben Barry of Ryerson University.

Marketing

Op-Ed | Diversity In Fashion Advertising Does Sell

Advertisers who assume consumers will only buy into images of white beauty are wrong, says Dr. Ben Barry of Ryerson University.


Marketing

Unlocking the Enigma of Iran

Iran is on the verge of a diplomatic breakthrough with the West. But after decades of sanctions, fatwas and hostile relations, how promising is its fashion market?

Marketing

Unlocking the Enigma of Iran

Iran is on the verge of a diplomatic breakthrough with the West. But after decades of sanctions, fatwas and hostile relations, how promising is its fashion market?


Technology

Inside Fashion’s Instagram Wars

Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?

Technology

Inside Fashion’s Instagram Wars

Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?


Marketing

Which Fashion Houses Have the Hottest 'Brand Temperature'?

Louis Vuitton, Fendi, Gucci, Bottega Veneta and Valentino are amongst the "hottest" brands, earning editorial coverage that matches or exceeds their print advertising spend, says Luca Solca.

Marketing

Which Fashion Houses Have the Hottest 'Brand Temperature'?

Louis Vuitton, Fendi, Gucci, Bottega Veneta and Valentino are amongst the "hottest" brands, earning editorial coverage that matches or exceeds their print advertising spend, says Luca Solca.


Technology

Yahoo to Acquire Startup Polyvore in Shopping-Advertising Push

Yahoo! Inc. is buying shopping-service Polyvore Inc., seeking to improve its online fashion content and boost shopping-related advertising.

Technology

Yahoo to Acquire Startup Polyvore in Shopping-Advertising Push

Yahoo! Inc. is buying shopping-service Polyvore Inc., seeking to improve its online fashion content and boost shopping-related advertising.


Technology

Op-Ed | Your Ads Need Mobile Video

Mary Meeker’s latest Internet Trends report shows mobile video advertising is significantly under-exploited. Fashion brands would be wise to move fast, argues Qasim Mohammad.

Technology

Op-Ed | Your Ads Need Mobile Video

Mary Meeker’s latest Internet Trends report shows mobile video advertising is significantly under-exploited. Fashion brands would be wise to move fast, argues Qasim Mohammad.


Marketing

Here's How American Apparel Is Taking Sex Out of Its Ads

After years of criticism over using scandalous photos of young women in its advertising, American Apparel will finally cover up.

Marketing

Here's How American Apparel Is Taking Sex Out of Its Ads

After years of criticism over using scandalous photos of young women in its advertising, American Apparel will finally cover up.


Marketing

Instagram Takes Steps to Open Platform to Advertisers

Instagram said on Tuesday that it is taking steps to make its ads available to all types of businesses, not just hand-selected brands.

Marketing

Instagram Takes Steps to Open Platform to Advertisers

Instagram said on Tuesday that it is taking steps to make its ads available to all types of businesses, not just hand-selected brands.


Marketing

Google Says ‘Buy’ Button Coming to Online Advertising Service

Google Inc. plans to unveil a “buy” button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the company moves deeper into online commerce.

Marketing

Google Says ‘Buy’ Button Coming to Online Advertising Service

Google Inc. plans to unveil a “buy” button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the company moves deeper into online commerce.


Marketing

Pop. Fizz. Fashion?

Why are soda giants like Coca-Cola and Pepsi targeting fashion?

Marketing

Pop. Fizz. Fashion?

Why are soda giants like Coca-Cola and Pepsi targeting fashion?