US Economy Unexpectedly Loses Jobs in February; Unemployment Rate Rises to 4.4%
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
advertising
Marketing
How REI’s Stop-Shopping Campaign Brings in More Shoppers
A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.
How REI’s Stop-Shopping Campaign Brings in More Shoppers
A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.
Marketing
Nike Suspends Ties With Sharapova After She Fails Drug Test
Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.
Nike Suspends Ties With Sharapova After She Fails Drug Test
Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.
Marketing
Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.
Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.
Marketing
Christopher Simmonds: 'I Think People Get the Message on Gucci Now'
The art director behind Gucci’s latest campaigns tells BoF about working with Alessandro Michele and why designers are not the only ones suffering under the current fashion system.
Christopher Simmonds: 'I Think People Get the Message on Gucci Now'
The art director behind Gucci’s latest campaigns tells BoF about working with Alessandro Michele and why designers are not the only ones suffering under the current fashion system.
Marketing
How Newspaper Supplements Took On Fashion Magazines
While commercial success among fashion magazines is uneven, supplements are a steady oasis of profitability. How are they doing it?
How Newspaper Supplements Took On Fashion Magazines
While commercial success among fashion magazines is uneven, supplements are a steady oasis of profitability. How are they doing it?
Marketing
Kendall Jenner Sues Skin Care Company for $10 Million over Ad
Kendall Jenner, the model and a star of reality TV show, is suing a skin care company for at least $10 million, saying it used her photo in advertisements for acne laser treatment without permission.
Kendall Jenner Sues Skin Care Company for $10 Million over Ad
Kendall Jenner, the model and a star of reality TV show, is suing a skin care company for at least $10 million, saying it used her photo in advertisements for acne laser treatment without permission.
Marketing
Skechers Extends Deal With Marathoner Meb Keflezighi to 2023
Meb Keflezighi will be running many more miles in Skechers, as the American marathoner agreed to an extension of his contract with Skechers Performance through 2023.
Skechers Extends Deal With Marathoner Meb Keflezighi to 2023
Meb Keflezighi will be running many more miles in Skechers, as the American marathoner agreed to an extension of his contract with Skechers Performance through 2023.
Marketing
BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign
The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.
BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign
The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.
Marketing
Top 10 Campaigns of the Season
This season, a CGI gaming goddess takes on the three original Supers and the East African savanna vies with the Berlin skyline for best backdrop. BoF brings you the Top 10 campaigns of the season.
Top 10 Campaigns of the Season
This season, a CGI gaming goddess takes on the three original Supers and the East African savanna vies with the Berlin skyline for best backdrop. BoF brings you the Top 10 campaigns of the season.
Marketing
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Marketing
Japan Tennis Ace Nishikori Said to Renew Uniqlo Endorsement Deal
Japanese tennis star Kei Nishikori renewed his endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, according to two people familiar with the agreement.
Japan Tennis Ace Nishikori Said to Renew Uniqlo Endorsement Deal
Japanese tennis star Kei Nishikori renewed his endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, according to two people familiar with the agreement.
Marketing
BBDO Acquires Wednesday Agency Group
The advertising agency has bought a majority stake in Wednesday Agency Group, with the aim to expand Wednesday’s service offering and drive global expansion.
BBDO Acquires Wednesday Agency Group
The advertising agency has bought a majority stake in Wednesday Agency Group, with the aim to expand Wednesday’s service offering and drive global expansion.
The News in Brief
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.