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Marketing

As Condé Nast Restructures Business Side, What's Next?

Newly installed chief business officer Jim Norton makes sweeping changes to the company's business side as rumours swirl that the Condé Nast business is being readied for a sale.

Marketing

As Condé Nast Restructures Business Side, What's Next?

Newly installed chief business officer Jim Norton makes sweeping changes to the company's business side as rumours swirl that the Condé Nast business is being readied for a sale.


China

The China Edit | China's New Couture, Alibaba CEO Says Trade War Unlikely

This week, new Chinese couturiers make their debut in Paris, and Alibaba's Jack Ma says the possibility of a trade war are slim.

China

The China Edit | China's New Couture, Alibaba CEO Says Trade War Unlikely

This week, new Chinese couturiers make their debut in Paris, and Alibaba's Jack Ma says the possibility of a trade war are slim.


China

The China Edit | Alibaba and Louis Vuitton Form Anti-Counterfeit League, Burberry's Chinese Pop Idol

This week, Alibaba announces an anti-counterfeit partnership with 20 global consumer brands, and Burberry taps Chinese pop star Kris Wu to win over Chinese shoppers.

China

The China Edit | Alibaba and Louis Vuitton Form Anti-Counterfeit League, Burberry's Chinese Pop Idol

This week, Alibaba announces an anti-counterfeit partnership with 20 global consumer brands, and Burberry taps Chinese pop star Kris Wu to win over Chinese shoppers.


Marketing

Miuccia Prada: 'You Have to Put More of Yourself Out There'

As Prada unveils an ambitious new advertising strategy, Miuccia Prada tells Tim Blanks about the thought process behind her company's new public identity.

Marketing

Miuccia Prada: 'You Have to Put More of Yourself Out There'

As Prada unveils an ambitious new advertising strategy, Miuccia Prada tells Tim Blanks about the thought process behind her company's new public identity.


Marketing

Op-Ed | King Content: Monster or Hero?

Clients, advertisers and publishers are facing the biggest ‘Content’ opportunity there’s ever been — but they need to act fast, as the consumer is running out the door, argues Dylan Jones, editor-in-chief of GQ Style.

Marketing

Op-Ed | King Content: Monster or Hero?

Clients, advertisers and publishers are facing the biggest ‘Content’ opportunity there’s ever been — but they need to act fast, as the consumer is running out the door, argues Dylan Jones, editor-in-chief of GQ Style.


Marketing

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.

Marketing

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.


Marketing

10 Campaigns of Autumn/Winter 2016

The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.

Marketing

10 Campaigns of Autumn/Winter 2016

The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.


Marketing

BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning

Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.

Marketing

BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning

Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.


Marketing

The Art of Disclosure: Fashion’s Influence Economy and the FTC

As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?

Marketing

The Art of Disclosure: Fashion’s Influence Economy and the FTC

As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?


Technology

Bits & Bytes | Google Shopping Ads, Condé Nast Launches Beauty Network

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Google Shopping Ads, Condé Nast Launches Beauty Network

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


Marketing

Calvin Klein Photographer 'Really Happy' with Racy Campaign

The fashion photographer behind Calvin Klein's racy new ad campaign isn't bothered by the social media firestorm it has sparked.

Marketing

Calvin Klein Photographer 'Really Happy' with Racy Campaign

The fashion photographer behind Calvin Klein's racy new ad campaign isn't bothered by the social media firestorm it has sparked.


Marketing

Brands Seek Olympics Gold in New Advertising Playing Field

Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.

Marketing

Brands Seek Olympics Gold in New Advertising Playing Field

Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.