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News Bites | SoulCycle Reveals Laird+Partners Campaign, Balmain Appoints New CEO

In today's News Bites, SoulCycle reveals its first ever campaign by Trey Laird and Balmain appoints a former Valentino executive as its new CEO.

Marketing

News Bites | SoulCycle Reveals Laird+Partners Campaign, Balmain Appoints New CEO

In today's News Bites, SoulCycle reveals its first ever campaign by Trey Laird and Balmain appoints a former Valentino executive as its new CEO.


Marketing

Turkey Restricts Elle Magazine to Over-18s, Citing Lewd Content

The restrictions are being imposed after some articles and photos in the March issue were deemed to be injurious to the morality of children under the age of 18.

Marketing

Turkey Restricts Elle Magazine to Over-18s, Citing Lewd Content

The restrictions are being imposed after some articles and photos in the March issue were deemed to be injurious to the morality of children under the age of 18.


Marketing

Online Advertisers Sign Up to Better Standards

The Coalition for Better Ads said it was publishing the voluntary standards after a study in which more than 25,000 web surfers and mobile phone users rated ads.

Marketing

Online Advertisers Sign Up to Better Standards

The Coalition for Better Ads said it was publishing the voluntary standards after a study in which more than 25,000 web surfers and mobile phone users rated ads.


Marketing

Vogue Arabia Launches With Bold Mission and Style

Vogue Arabia's strongest foothold is in the oil-rich countries of the Arabian Peninsula, where modern malls and a growing art scene are part of a wider push to get in on the multi-billion-dollar-a-year global fashion industry.

Marketing

Vogue Arabia Launches With Bold Mission and Style

Vogue Arabia's strongest foothold is in the oil-rich countries of the Arabian Peninsula, where modern malls and a growing art scene are part of a wider push to get in on the multi-billion-dollar-a-year global fashion industry.


Marketing

Conde Nast to Package Digital Ad Inventory With Others

The move is part of a wider trend that has forced media companies that previously competed for ad dollars to work together to offer advertisers larger scale than each would be able to their own.  

Marketing

Conde Nast to Package Digital Ad Inventory With Others

The move is part of a wider trend that has forced media companies that previously competed for ad dollars to work together to offer advertisers larger scale than each would be able to their own.  


Marketing

Top 10 Campaigns of the Season

Novel commercial tie-ups and striking imagery distinguished the best fashion campaigns of the season.

Marketing

Top 10 Campaigns of the Season

Novel commercial tie-ups and striking imagery distinguished the best fashion campaigns of the season.


Marketing

Women in Nike Ad Strikes Nerve in Arab World

Within 48 hours the video was shared 75,000 times on Twitter and viewed almost 400,000 times on YouTube.

Marketing

Women in Nike Ad Strikes Nerve in Arab World

Within 48 hours the video was shared 75,000 times on Twitter and viewed almost 400,000 times on YouTube.


News & Analysis

Why Snapchat Misses the Influencer Mark, For Now

"Given that nearly two-thirds of users skip ads on Snapchat, agency executives think that it should take a page from the likes of YouTube and

News & Analysis

Why Snapchat Misses the Influencer Mark, For Now

"Given that nearly two-thirds of users skip ads on Snapchat, agency executives think that it should take a page from the likes of YouTube and


News & Analysis

Super Bowl Sunday Was a Breakthrough Moment for Companies Opposing Trump

"Advertisements celebrating immigrants and a fiery amicus brief were the latest in a series of humbling setbacks for the Trump administration."

News & Analysis

Super Bowl Sunday Was a Breakthrough Moment for Companies Opposing Trump

"Advertisements celebrating immigrants and a fiery amicus brief were the latest in a series of humbling setbacks for the Trump administration."


News & Analysis

Escapism Reigns In Super Bowl Commercials, but Politics Proves Inescapable

"Advertisers were willing to pay, on average, about $5 million for 30-second spots during the Super Bowl — and even more in promotional costs to

News & Analysis

Escapism Reigns In Super Bowl Commercials, but Politics Proves Inescapable

"Advertisers were willing to pay, on average, about $5 million for 30-second spots during the Super Bowl — and even more in promotional costs to


Marketing

Behind Gucci’s All-Black Campaign Teaser

Recently released ‘audition videos’ for Gucci’s next ad campaign reveal a cast of nine black models, a significant shift for a brand that once got ‘two thumbs down for diversity.’

Marketing

Behind Gucci’s All-Black Campaign Teaser

Recently released ‘audition videos’ for Gucci’s next ad campaign reveal a cast of nine black models, a significant shift for a brand that once got ‘two thumbs down for diversity.’


Marketing

Intentionally or Not, Big Brands Help Fund Fake News

Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable.

Marketing

Intentionally or Not, Big Brands Help Fund Fake News

Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable.