Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
advertising
Marketing
H&M's Arket Unveils First Campaign 3 Weeks Before Flagship Store Opening
The brand, which is the latest launch from the H&M stable, will open the doors to its first flagship store in London on Friday August 25.
H&M's Arket Unveils First Campaign 3 Weeks Before Flagship Store Opening
The brand, which is the latest launch from the H&M stable, will open the doors to its first flagship store in London on Friday August 25.
Marketing
YSL Beauté Taps Zoë Kravitz as Global Ambassador
In her new role, the singer-actress will front global makeup campaigns for the brand, with her first debuting later this summer.
YSL Beauté Taps Zoë Kravitz as Global Ambassador
In her new role, the singer-actress will front global makeup campaigns for the brand, with her first debuting later this summer.
Marketing
Coveteur Launches Branded Content Studio
Coveteur Creative marks a natural evolution in what the company hopes will become a significant revenue stream in a fiercely competitive advertising market.
Coveteur Launches Branded Content Studio
Coveteur Creative marks a natural evolution in what the company hopes will become a significant revenue stream in a fiercely competitive advertising market.
News & Analysis
The Apocalypse, Clowns and Cows: an Art Critic on the Autumn Fashion Campaigns
"This autumn’s fashion campaign ads are a reflection of a bleak and astounded age."
The Apocalypse, Clowns and Cows: an Art Critic on the Autumn Fashion Campaigns
"This autumn’s fashion campaign ads are a reflection of a bleak and astounded age."
Marketing
Beam Me Up Gucci: New Campaign Takes a Lead from '60s Sci-Fi
With its new science fiction-inspired Autumn/Winter 2017 campaign, the Italian brand underscores its willingness to break the traditional luxury communications mould.
Beam Me Up Gucci: New Campaign Takes a Lead from '60s Sci-Fi
With its new science fiction-inspired Autumn/Winter 2017 campaign, the Italian brand underscores its willingness to break the traditional luxury communications mould.
Marketing
News Bites | Calvin Klein's New Campaign, Is Farfetch Edging Closer to IPO?
In today's News Bites, Raf Simons gets meta with his new Calvin Klein campaign, while sources say Farfetch could go public within the next six months.
News Bites | Calvin Klein's New Campaign, Is Farfetch Edging Closer to IPO?
In today's News Bites, Raf Simons gets meta with his new Calvin Klein campaign, while sources say Farfetch could go public within the next six months.
Marketing
News Bites | Condé Nast's 23 Stories Debuts Empire Campaign
In today's News Bites, 23 Stories is expanding into custom advertising campaigns.
News Bites | Condé Nast's 23 Stories Debuts Empire Campaign
In today's News Bites, 23 Stories is expanding into custom advertising campaigns.
News & Analysis
Susan Wojcicki Has Transformed YouTube—But She Isn’t Done Yet
"To outmanoeuvre traditional TV—and secure Google’s future—YouTube’s CEO must satisfy homegrown creators, risk-averse advertisers, Hollywood celebs,
Susan Wojcicki Has Transformed YouTube—But She Isn’t Done Yet
"To outmanoeuvre traditional TV—and secure Google’s future—YouTube’s CEO must satisfy homegrown creators, risk-averse advertisers, Hollywood celebs,
Marketing
Time Inc. to Sell Some Assets Amid Push to Move Beyond Magazines
The struggling publisher is selling some magazine titles as it tries to push ahead with an online strategy and move past months of talks about selling the entire company.
Time Inc. to Sell Some Assets Amid Push to Move Beyond Magazines
The struggling publisher is selling some magazine titles as it tries to push ahead with an online strategy and move past months of talks about selling the entire company.
Marketing
Nike’s Race for World Record — and Runners
This weekend, three of the world’s fastest athletes will put on Nike’s new running shoes and try to break a record in the latest instalment of the brand's battle for the hearts (and feet) of runners.
Nike’s Race for World Record — and Runners
This weekend, three of the world’s fastest athletes will put on Nike’s new running shoes and try to break a record in the latest instalment of the brand's battle for the hearts (and feet) of runners.
Marketing
Gucci's Alessandro Michele Responds to Plagiarism Charges
The Gucci creative director has refuted claims that the label's new alien-inspired video series is plagiarised from the work of a Central Saint Martins student.
Gucci's Alessandro Michele Responds to Plagiarism Charges
The Gucci creative director has refuted claims that the label's new alien-inspired video series is plagiarised from the work of a Central Saint Martins student.
Marketing
Kendall Jenner Pepsi Ad Draws Outrage
The latest ad from the soft drinks company drew immediate criticism on Twitter, with civil rights advocates saying it trivialised recent street unrest across the United States.
Kendall Jenner Pepsi Ad Draws Outrage
The latest ad from the soft drinks company drew immediate criticism on Twitter, with civil rights advocates saying it trivialised recent street unrest across the United States.
The News in Brief
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.