Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
advertising
Marketing
Amazon's Ad Business to Challenge Google
Executives are shifting spending from traditional advertising channels to cement their place with Amazon.
Amazon's Ad Business to Challenge Google
Executives are shifting spending from traditional advertising channels to cement their place with Amazon.
Marketing
South African Protesters Ransack H&M Stores Over 'Monkey' Hoodie Ad
Protesters angered by H&M's controversial picture of a black child trashed several of the Swedish fashion group's South African stores.
South African Protesters Ransack H&M Stores Over 'Monkey' Hoodie Ad
Protesters angered by H&M's controversial picture of a black child trashed several of the Swedish fashion group's South African stores.
Marketing
Jil Sander's New Designers on the Future of the Brand
The fashion house has had its fair share of comings and goings. Now, Luke and Lucie Meier are reimagining the brand.
Jil Sander's New Designers on the Future of the Brand
The fashion house has had its fair share of comings and goings. Now, Luke and Lucie Meier are reimagining the brand.
Marketing
The Photographer Behind Benetton’s Ultra-Provocative Campaigns Is Back at the Brand
Oliviero Toscani is returning to the Italian brand, once known for its controversial politically progressive advertisements, amidst a wider cultural climate of increased polarization and activism.
The Photographer Behind Benetton’s Ultra-Provocative Campaigns Is Back at the Brand
Oliviero Toscani is returning to the Italian brand, once known for its controversial politically progressive advertisements, amidst a wider cultural climate of increased polarization and activism.
Marketing
Inside Snapchat’s Battle to Win Back Its Momentum
After a tumultuous first year on the public market, Snapchat is under pressure to deliver results. But will advertisers ever see the platform as more than a place to experiment?
Inside Snapchat’s Battle to Win Back Its Momentum
After a tumultuous first year on the public market, Snapchat is under pressure to deliver results. But will advertisers ever see the platform as more than a place to experiment?
Marketing
Top 10 Campaigns of the Season
From Alberta Ferretti’s Tim Walker-lensed campaign to Miu Miu’s homage to jazz-culture, BoF rounds up the best ads of the Autumn/Winter 2017 season.
Top 10 Campaigns of the Season
From Alberta Ferretti’s Tim Walker-lensed campaign to Miu Miu’s homage to jazz-culture, BoF rounds up the best ads of the Autumn/Winter 2017 season.
Marketing
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
Marketing
The Trouble With Digital Advertising
Marketers are following consumers online, but digital advertising presents a host of problems for fashion brands.
The Trouble With Digital Advertising
Marketers are following consumers online, but digital advertising presents a host of problems for fashion brands.
Marketing
Gucci Launches Dapper Dan Collaboration After Copycat Controversy
After facing fierce criticism for copying a Dapper Dan style for its latest Cruise collection, the Italian luxury brand has launched a collaboration with the Harlem couturier.
Gucci Launches Dapper Dan Collaboration After Copycat Controversy
After facing fierce criticism for copying a Dapper Dan style for its latest Cruise collection, the Italian luxury brand has launched a collaboration with the Harlem couturier.
Marketing
The Problem With ‘Full Look’ Styling in Fashion Magazines
As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
The Problem With ‘Full Look’ Styling in Fashion Magazines
As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
Marketing
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?
Beauty
What Can Luxury Learn from Beauty Influencers?
In a world where earned media often speaks louder than paid marketing, the cost of not nurturing conversation can be high.
What Can Luxury Learn from Beauty Influencers?
In a world where earned media often speaks louder than paid marketing, the cost of not nurturing conversation can be high.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.