Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
advertising
Marketing
Tumi Turns To Lenny and Zoë Kravitz For Latest Global Campaign
Tumi has reimagined its core product and tapped Lenny and Zoë Kravitz to share its “generational” story. BoF speaks to rockstar Lenny Kravitz and Tumi creative director Victor Sanz to hear more.
Tumi Turns To Lenny and Zoë Kravitz For Latest Global Campaign
Tumi has reimagined its core product and tapped Lenny and Zoë Kravitz to share its “generational” story. BoF speaks to rockstar Lenny Kravitz and Tumi creative director Victor Sanz to hear more.
Marketing
Why Dolce & Gabbana Is Still Frozen Out of China
Two months after Stefano Gabbana called Chinese consumers an 'ignorant dirty smelling mafia,' the brand remains frozen out of the world's biggest luxury market.
Why Dolce & Gabbana Is Still Frozen Out of China
Two months after Stefano Gabbana called Chinese consumers an 'ignorant dirty smelling mafia,' the brand remains frozen out of the world's biggest luxury market.
Marketing
Dolce & Gabbana: Cultural Stupidity Can Be Costly
The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.
Dolce & Gabbana: Cultural Stupidity Can Be Costly
The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.
Marketing
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Marketing
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Marketing
Diesel Campaign Takes Stand on Bullying
The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light.
Diesel Campaign Takes Stand on Bullying
The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light.
Marketing
Slimane and Tisci Tease New Visions Ahead of Big Debuts
The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.
Slimane and Tisci Tease New Visions Ahead of Big Debuts
The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.
Marketing
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
Marketing
How to Acquire Customers in a Crowded Digital Landscape
As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.
How to Acquire Customers in a Crowded Digital Landscape
As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.
Marketing
Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
Marketing
Great Bowery Plans to Merge With MAO Management Artists
The move comes after IMG's interest in acquiring the super-agency fizzled out.
Great Bowery Plans to Merge With MAO Management Artists
The move comes after IMG's interest in acquiring the super-agency fizzled out.
Marketing
Breitling CEO Axed Unsuitable Ads Featuring Women in Shorts and Flight Suits
Georges Kern told the SonntagsZeitung that he intervened after finding complaint letters from people concerned about the ads' portrayal of women.
Breitling CEO Axed Unsuitable Ads Featuring Women in Shorts and Flight Suits
Georges Kern told the SonntagsZeitung that he intervened after finding complaint letters from people concerned about the ads' portrayal of women.
The News in Brief
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.