US Economy Unexpectedly Loses Jobs in February; Unemployment Rate Rises to 4.4%
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
advertising
Marketing
BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning
In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.
BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning
In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.
Marketing
France Plans to Ban Advertising with Anorexic Models
France's health minister says she supports plans to criminalize the use of advertising with anorexic models in France.
France Plans to Ban Advertising with Anorexic Models
France's health minister says she supports plans to criminalize the use of advertising with anorexic models in France.
Marketing
Apple Revives Gold’s Allure for Young Buyers of Bling
If anyone could make gold jewellery fashionable to Americans and Europeans, it’s Apple Inc.
Apple Revives Gold’s Allure for Young Buyers of Bling
If anyone could make gold jewellery fashionable to Americans and Europeans, it’s Apple Inc.
Marketing
Condé Nast Closes Blog Network NowManifest
BoF has learned that NowManifest, the Condé Nast-owned blog portal that hosted fashion bloggers including Susie Bubble, Anna Dello Russo and BryanBoy, has been shut down.
Condé Nast Closes Blog Network NowManifest
BoF has learned that NowManifest, the Condé Nast-owned blog portal that hosted fashion bloggers including Susie Bubble, Anna Dello Russo and BryanBoy, has been shut down.
Marketing
A Picture Is Worth a Million Likes
Are fashion ads now made entirely for the Web rather than print?
A Picture Is Worth a Million Likes
Are fashion ads now made entirely for the Web rather than print?
Marketing
Top 10 Campaigns of the Season
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
Top 10 Campaigns of the Season
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
News & Analysis
Fashion’s Two-Faced Relationship With Age
"While it's one thing to pay lip (and advertising) service to the importance of the mature market, it's another thing entirely to design for it."
Fashion’s Two-Faced Relationship With Age
"While it's one thing to pay lip (and advertising) service to the importance of the mature market, it's another thing entirely to design for it."
Global Markets
East of Eden: How Russia’s Isolationism is Impacting Fashion, Part One — Media
LONDON, United Kingdom — Last month, Russian president Vladimir Putin signed a law that will prohibit foreign individuals or companies from owning
East of Eden: How Russia’s Isolationism is Impacting Fashion, Part One — Media
LONDON, United Kingdom — Last month, Russian president Vladimir Putin signed a law that will prohibit foreign individuals or companies from owning
Creative Class
Hans Feurer: ‘Behind Fashion There Is Always a Dream’
“I love women. I have a lot of respect for women and find them more interesting than men. The person I am drawn to is intelligent, strong and beautiful. Women are the main reason I became a fashion photographer,” says Hans Feurer.
Hans Feurer: ‘Behind Fashion There Is Always a Dream’
“I love women. I have a lot of respect for women and find them more interesting than men. The person I am drawn to is intelligent, strong and beautiful. Women are the main reason I became a fashion photographer,” says Hans Feurer.
Marketing
Catching the Toiletpaper Virus
At Toiletpaper, artist Maurizio Cattelan and photographer Pierpaolo Ferrari are creating provocative, hyperreal imagery that has ‘infected’ fashion with its naughtiness, irony, humour and shock value.
Catching the Toiletpaper Virus
At Toiletpaper, artist Maurizio Cattelan and photographer Pierpaolo Ferrari are creating provocative, hyperreal imagery that has ‘infected’ fashion with its naughtiness, irony, humour and shock value.
Marketing
Puma Returns to Roots in New Campaign
After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.
Puma Returns to Roots in New Campaign
After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.
Workplace & Talent
Role Call | Jennifer O'Brien, Director of Strategic Planning
Jennifer O'Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.
Role Call | Jennifer O'Brien, Director of Strategic Planning
Jennifer O'Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.
The News in Brief
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.