Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
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Latest News & Analysis
Beauty
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
Marketing
Rimowa Enlists Rihanna as the Brand Looks Beyond Suitcases
The multi-hyphenate mogul appears alongside Lebron James, Roger Federer and Patti Smith as the LVMH-backed luggage brand sets its sights beyond suitcases.
Rimowa Enlists Rihanna as the Brand Looks Beyond Suitcases
The multi-hyphenate mogul appears alongside Lebron James, Roger Federer and Patti Smith as the LVMH-backed luggage brand sets its sights beyond suitcases.
Marketing
What Does a Winning Post-Covid Marketing Plan Look Like?
Crisis-driven cuts to marketing budgets have been anything but uniform. Here’s where CMOs are placing their bets next year.
What Does a Winning Post-Covid Marketing Plan Look Like?
Crisis-driven cuts to marketing budgets have been anything but uniform. Here’s where CMOs are placing their bets next year.
Media
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
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Marketing
BoF LIVE: How to Get the Most Out of Your Marketing Budget
Why it's worth reconfiguring your advertising strategy right now.
BoF LIVE: How to Get the Most Out of Your Marketing Budget
Why it's worth reconfiguring your advertising strategy right now.
Media
Fashion Magazines Hit as Luxury Ad Spend Dwindles
Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.
Fashion Magazines Hit as Luxury Ad Spend Dwindles
Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.
Media
The Best-Case, Worst-Case for Fashion Media
The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out?
The Best-Case, Worst-Case for Fashion Media
The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out?
Marketing
Why Branding Matters Now More Than Ever
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.
Why Branding Matters Now More Than Ever
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.
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Marketing
Why the Fashion Industry Is Betting Big on Jennifer Lopez
The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?
Why the Fashion Industry Is Betting Big on Jennifer Lopez
The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?
Global Markets
Alibaba Praised for Ad Recognising Same-Sex Couples
Depictions of the LGBTQIA+ community in Chinese media are rare, but that hasn't stopped the advert from being circulated widely on social media.
Alibaba Praised for Ad Recognising Same-Sex Couples
Depictions of the LGBTQIA+ community in Chinese media are rare, but that hasn't stopped the advert from being circulated widely on social media.
Marketing
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
Media
Is This the End of Gendered Media?
Seeing readers as demographics defined primarily by gender is no longer a sustainable business model. Appealing to readers’ shared interests and values is the future.
Is This the End of Gendered Media?
Seeing readers as demographics defined primarily by gender is no longer a sustainable business model. Appealing to readers’ shared interests and values is the future.
The News in Brief
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.