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Global Markets

The Banned App Driving Fashion Sales from Moscow to Tehran

Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.

Global Markets

The Banned App Driving Fashion Sales from Moscow to Tehran

Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.


Retail

T.J.Maxx Owner TJX Buys Stake in Russian Retailer Familia

The acquisition comes after the low-cost apparel retailer enjoyed 24 percent turnover growth in the first nine months of 2019.

Retail

T.J.Maxx Owner TJX Buys Stake in Russian Retailer Familia

The acquisition comes after the low-cost apparel retailer enjoyed 24 percent turnover growth in the first nine months of 2019.


News & Analysis

Op-Ed | World Cup Semi-Finalists Test Adidas and Nike’s Fast Fashion Efforts

The advance of three unlikely teams — Croatia, Belgium and England — to the World Cup semi-finals has offered up its own test to the sportswear giants: how they’re coping with the shift to fast fashion.

News & Analysis

Op-Ed | World Cup Semi-Finalists Test Adidas and Nike’s Fast Fashion Efforts

The advance of three unlikely teams — Croatia, Belgium and England — to the World Cup semi-finals has offered up its own test to the sportswear giants: how they’re coping with the shift to fast fashion.


News & Analysis

Adidas and the World Cup: Mass Appeal or Awkward Deal?

With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.  

News & Analysis

Adidas and the World Cup: Mass Appeal or Awkward Deal?

With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.  


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