The State of Fashion

The Year Ahead: Gender-Fluid Fashion Hits the High Street
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.

The Year Ahead: Gender-Fluid Fashion Hits the High Street
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.

Puma’s Chief Sourcing Officer on Upgrading Brands' Sustainability Marketing
The sportswear brand’s chief sourcing officer discusses in The State of Fashion 2023 why mounting scrutiny of fashion’s “green” claims is good for the industry and what brands need to do to walk the talk on sustainability.

Puma’s Chief Sourcing Officer on Upgrading Brands' Sustainability Marketing
The sportswear brand’s chief sourcing officer discusses in The State of Fashion 2023 why mounting scrutiny of fashion’s “green” claims is good for the industry and what brands need to do to walk the talk on sustainability.

The Year Ahead: How Income Inequality Is Changing Fashion
Consumers will be unevenly impacted by economic turbulence in the year ahead. Depending on disposable income levels, some will postpone or curtail discretionary purchases, while others will seek out bargains, creating opportunities for off-price, resale and rental channels.

The Year Ahead: How Income Inequality Is Changing Fashion
Consumers will be unevenly impacted by economic turbulence in the year ahead. Depending on disposable income levels, some will postpone or curtail discretionary purchases, while others will seek out bargains, creating opportunities for off-price, resale and rental channels.

The Year Ahead: How to Navigate Formalwear’s Return
Formalwear will continue to be redefined in 2023. The black suit will no longer be a wardrobe staple and consumers will prioritise versatility for work and events, though special occasions will be dominated by statement-making outfits.

The Year Ahead: How to Navigate Formalwear’s Return
Formalwear will continue to be redefined in 2023. The black suit will no longer be a wardrobe staple and consumers will prioritise versatility for work and events, though special occasions will be dominated by statement-making outfits.

How Fashion Can Weather Economic Turbulence
The State of Fashion 2023 explores the levers fashion brands can pull to realise profitable growth even even amid rising prices and economic uncertainty.

How Fashion Can Weather Economic Turbulence
The State of Fashion 2023 explores the levers fashion brands can pull to realise profitable growth even even amid rising prices and economic uncertainty.

Allbirds Co-CEO On Why DTC Brands Are Going Multichannel
Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.

Allbirds Co-CEO On Why DTC Brands Are Going Multichannel
Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.

The Year Ahead: Mapping Fashion’s New Investment Hotspots
Having a clear perspective on where to invest globally will be more challenging than ever in 2023 as brands weigh up geopolitical and reputational risks alongside the economic potential of the regions in which they operate.

The Year Ahead: Mapping Fashion’s New Investment Hotspots
Having a clear perspective on where to invest globally will be more challenging than ever in 2023 as brands weigh up geopolitical and reputational risks alongside the economic potential of the regions in which they operate.

Hugo Boss CEO Daniel Grieder’s Vision For the Future of Formalwear
The State of Fashion 2023 interview: The German brand’s CEO on the post-pandemic renaissance of office wear and formalwear, with an emphasis on casualisation and comfort.

Hugo Boss CEO Daniel Grieder’s Vision For the Future of Formalwear
The State of Fashion 2023 interview: The German brand’s CEO on the post-pandemic renaissance of office wear and formalwear, with an emphasis on casualisation and comfort.

The Year Ahead: The World’s Fragile State and What It Means for Fashion
The global economy is in a fragile state. Geopolitical tensions, inflation and the climate crisis are heightening uncertainty and volatility — and weighing on consumer confidence. For fashion leaders, navigating this will require sharpened strategies.

The Year Ahead: The World’s Fragile State and What It Means for Fashion
The global economy is in a fragile state. Geopolitical tensions, inflation and the climate crisis are heightening uncertainty and volatility — and weighing on consumer confidence. For fashion leaders, navigating this will require sharpened strategies.

The State of Fashion 2023: Resilience in the Face of Uncertainty
The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

The State of Fashion 2023: Resilience in the Face of Uncertainty
The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.

Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.

How Technology Is Tearing Down Fashion’s Value Chain Siloes
Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.

How Technology Is Tearing Down Fashion’s Value Chain Siloes
Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.