The State of Fashion

Where Fashion Is Finding Growth in Asia as China Stalls
India will be a major focus in the year ahead, particularly for high-street players, while Japan’s luxury boom is expected to continue, according to the BoF-McKinsey State of Fashion 2025.

Where Fashion Is Finding Growth in Asia as China Stalls
India will be a major focus in the year ahead, particularly for high-street players, while Japan’s luxury boom is expected to continue, according to the BoF-McKinsey State of Fashion 2025.

Can Mytheresa Keep Its Place at the Top of Luxury E-Commerce in 2025?
Ahead of his company’s deal to acquire Yoox-Net-a-Porter, Mytheresa CEO Michael Kliger opens up about what it takes to be a leader in online luxury and his expectations for the year to come in the BoF-McKinsey State of Fashion 2025.

Can Mytheresa Keep Its Place at the Top of Luxury E-Commerce in 2025?
Ahead of his company’s deal to acquire Yoox-Net-a-Porter, Mytheresa CEO Michael Kliger opens up about what it takes to be a leader in online luxury and his expectations for the year to come in the BoF-McKinsey State of Fashion 2025.

Sportswear Is Set for an Epic Showdown in 2025
The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.

Sportswear Is Set for an Epic Showdown in 2025
The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.

How Fashion Is Shaking Up Its Global Sourcing Strategies
Rising costs, evolving trade policies and shifting political winds are pushing brands to diversify their sourcing in Asia and laying the foundations for more manufacturing closer to home, as detailed in the BoF-McKinsey State of Fashion 2025.

How Fashion Is Shaking Up Its Global Sourcing Strategies
Rising costs, evolving trade policies and shifting political winds are pushing brands to diversify their sourcing in Asia and laying the foundations for more manufacturing closer to home, as detailed in the BoF-McKinsey State of Fashion 2025.

The State of Fashion 2025: Challenges at Every Turn
The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.

The State of Fashion 2025: Challenges at Every Turn
The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.

Rachel Arthur: How the UN Wants Brands to Sell Sustainability
Rachel Arthur, the sustainable fashion advocacy lead at the UN Environment Programme, breaks down for The State of Fashion 2024 why marketers should have a bigger role in efforts to improve the way the industry operates.

Rachel Arthur: How the UN Wants Brands to Sell Sustainability
Rachel Arthur, the sustainable fashion advocacy lead at the UN Environment Programme, breaks down for The State of Fashion 2024 why marketers should have a bigger role in efforts to improve the way the industry operates.

On: Capitalising on the Perennial Sportswear Boom
Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.

On: Capitalising on the Perennial Sportswear Boom
Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.

PVH Corp: The Power of Trust in Transforming Supply Chains
From zeroing in on traceability to sharpening inventory management, PVH’s chief supply chain officer, David Savman, unpacks in this interview for The State of Fashion 2024 what it takes for retailers, brands and their suppliers to thrive together.

PVH Corp: The Power of Trust in Transforming Supply Chains
From zeroing in on traceability to sharpening inventory management, PVH’s chief supply chain officer, David Savman, unpacks in this interview for The State of Fashion 2024 what it takes for retailers, brands and their suppliers to thrive together.

The Year Ahead: What to Expect as New Sustainability Rules Roll In
The State of Fashion 2024's essential guide to incoming sustainability regulation reveals how and why retailers, brands and manufacturers need to revamp business models to align to a shifting regulatory landscape.

The Year Ahead: What to Expect as New Sustainability Rules Roll In
The State of Fashion 2024's essential guide to incoming sustainability regulation reveals how and why retailers, brands and manufacturers need to revamp business models to align to a shifting regulatory landscape.

The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.

The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.

The 10 Themes That Will Define the Fashion Agenda in the Year Ahead
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.

The 10 Themes That Will Define the Fashion Agenda in the Year Ahead
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.

The Year Ahead: Deconstructing Fast Fashion’s Future
Fast-fashion challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to fiercer competition and other pressures, The State of Fashion 2024 reports.

The Year Ahead: Deconstructing Fast Fashion’s Future
Fast-fashion challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to fiercer competition and other pressures, The State of Fashion 2024 reports.