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The State of Fashion

Equinox Is Trying to Make Health the Ultimate Status Symbol

No longer just a luxury gym chain, Equinox’s transformation into a wellness lifestyle brand is based on the bet that the wealthy will pay anything to optimise their health. Executive chairman and managing partner Harvey Spevak outlines his vision for the future of luxury wellness for The State of Fashion: Luxury.

Equinox Is Trying to Make Health the Ultimate Status Symbol

No longer just a luxury gym chain, Equinox’s transformation into a wellness lifestyle brand is based on the bet that the wealthy will pay anything to optimise their health. Executive chairman and managing partner Harvey Spevak outlines his vision for the future of luxury wellness for The State of Fashion: Luxury.


Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.

Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.


Consumers Want Brands to Prove They’re Worth It

Macroeconomic pressures and rising prices have driven fashion shoppers to adopt cost-conscious behaviours. To capture customers’ share of wallet, brands will need to prove their value, finds the BoF-McKinsey State of Fashion 2025.

Consumers Want Brands to Prove They’re Worth It

Macroeconomic pressures and rising prices have driven fashion shoppers to adopt cost-conscious behaviours. To capture customers’ share of wallet, brands will need to prove their value, finds the BoF-McKinsey State of Fashion 2025.


Tackling Fashion’s Excess Inventory Problem

To combat the high costs of overstock and stock-outs, winning brands are improving their end-to-end planning with tech tools and operating models that allow for greater supply-chain agility, according to the BoF-McKinsey State of Fashion 2025.

Tackling Fashion’s Excess Inventory Problem

To combat the high costs of overstock and stock-outs, winning brands are improving their end-to-end planning with tech tools and operating models that allow for greater supply-chain agility, according to the BoF-McKinsey State of Fashion 2025.


The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

From the luxury slowdown to shifting consumer tastes and unprecedented demographic shifts, The State of Fashion 2025 explores the biggest challenges and opportunities the industry will face in the coming year.

The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

From the luxury slowdown to shifting consumer tastes and unprecedented demographic shifts, The State of Fashion 2025 explores the biggest challenges and opportunities the industry will face in the coming year.


Fashion Wakes Up to the ‘Silver Generation’ Opportunity

The fashion industry has typically focused on youth. But with shoppers over 50 representing a growing share of global spend, smart brands are showcasing their inter-generational appeal, according to the BoF-McKinsey State of Fashion 2025.

Fashion Wakes Up to the ‘Silver Generation’ Opportunity

The fashion industry has typically focused on youth. But with shoppers over 50 representing a growing share of global spend, smart brands are showcasing their inter-generational appeal, according to the BoF-McKinsey State of Fashion 2025.


L Catterton: Finding Value in a Tough Market

Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.

L Catterton: Finding Value in a Tough Market

Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.


J.Crew: How to Build an ‘Ageless’ Brand

As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.

J.Crew: How to Build an ‘Ageless’ Brand

As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.


Sustainability: The Case for Collective Action

A fragmented fashion industry needs to cooperate in order to avoid falling further behind on decarbonisation efforts, according to the BoF-McKinsey State of Fashion 2025.

Sustainability: The Case for Collective Action

A fragmented fashion industry needs to cooperate in order to avoid falling further behind on decarbonisation efforts, according to the BoF-McKinsey State of Fashion 2025.


Ralph Lauren: Selling a Dream at Every Price

The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.

Ralph Lauren: Selling a Dream at Every Price

The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.


Fashion’s New Era of Product Discovery

AI-powered curation across content and search is helping shoppers overwhelmed by choice to find the items they want, with benefits for brands and retailers, according to the BoF-McKinsey State of Fashion 2025.

Fashion’s New Era of Product Discovery

AI-powered curation across content and search is helping shoppers overwhelmed by choice to find the items they want, with benefits for brands and retailers, according to the BoF-McKinsey State of Fashion 2025.


Myntra: India’s Online Fashion Gateway

The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.

Myntra: India’s Online Fashion Gateway

The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.