The State of Fashion
From AI to Retail, Beauty’s New Marketing Playbook
As growth marketing becomes even more expensive in a crowded market, beauty leaders must rebuild their creative marketing muscle and make bold choices, finds The State of Fashion: Beauty Volume 2.
From AI to Retail, Beauty’s New Marketing Playbook
As growth marketing becomes even more expensive in a crowded market, beauty leaders must rebuild their creative marketing muscle and make bold choices, finds The State of Fashion: Beauty Volume 2.
How to Build Beauty Brands Bigger Than Their Founders
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
How to Build Beauty Brands Bigger Than Their Founders
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
The End of the Founder-Led Era
Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
The End of the Founder-Led Era
Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
How Haus Labs Mastered the Art of the Comeback
The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.
How Haus Labs Mastered the Art of the Comeback
The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
Amorepacific’s Road to Success
The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.
Amorepacific’s Road to Success
The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.
Customers Want Beauty Brands to Prove Their Worth
As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.
Customers Want Beauty Brands to Prove Their Worth
As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.
The State of Fashion: Beauty Report — Solving the Growth Puzzle
Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.
The State of Fashion: Beauty Report — Solving the Growth Puzzle
Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.
Marriott International: What Luxury Travellers Really Want
The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, explains how the hospitality giant is adapting its offerings to customers’ rapidly evolving needs.
Marriott International: What Luxury Travellers Really Want
The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, explains how the hospitality giant is adapting its offerings to customers’ rapidly evolving needs.
Piaget’s CEO on Powering Growth in a Challenging Watch Market
The Richemont-owned jewellery and watch brand is enjoying newfound momentum after relaunching its Polo 79 timepiece — part of a broader programme to reactivate the glamour of its jet-set glory days. CEO Benjamin Comar shares his vision for how Swiss watchmakers can reach new clients in a tough market for hard luxury for The State of Fashion: Luxury.
Piaget’s CEO on Powering Growth in a Challenging Watch Market
The Richemont-owned jewellery and watch brand is enjoying newfound momentum after relaunching its Polo 79 timepiece — part of a broader programme to reactivate the glamour of its jet-set glory days. CEO Benjamin Comar shares his vision for how Swiss watchmakers can reach new clients in a tough market for hard luxury for The State of Fashion: Luxury.
Aritzia: Redefining Shopping One Store at a Time
Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.
Aritzia: Redefining Shopping One Store at a Time
Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.
How Retailers Are Investing in Their Sales Associates
Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering their store associates to reach their full potential.
How Retailers Are Investing in Their Sales Associates
Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering their store associates to reach their full potential.