The State of Fashion

The Year Ahead: Consumers to Reboot Wardrobes for Post-Pandemic Life
Consumers will reallocate wallet share across fashion categories as pent-up demand for newness intersects with more social freedoms. Companies should prepare for this shift by honing data-driven product development and adjusting their inventory mix.

The Year Ahead: Consumers to Reboot Wardrobes for Post-Pandemic Life
Consumers will reallocate wallet share across fashion categories as pent-up demand for newness intersects with more social freedoms. Companies should prepare for this shift by honing data-driven product development and adjusting their inventory mix.

The Year Ahead: Building Brands With a Metaverse State of Mind
By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.

The Year Ahead: Building Brands With a Metaverse State of Mind
By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.

The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.

The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.

The Year Ahead: Paving the Way for Closed-Loop Recycling
The scaling of closed-loop recycling could help reduce fashion’s environmental impact at the materials level. The technologies to make this happen are maturing, creating an opportunity for companies to embed them in a product’s design phase while adopting processes to enable scaling.

The Year Ahead: Paving the Way for Closed-Loop Recycling
The scaling of closed-loop recycling could help reduce fashion’s environmental impact at the materials level. The technologies to make this happen are maturing, creating an opportunity for companies to embed them in a product’s design phase while adopting processes to enable scaling.

The Year Ahead: What Product Passports Will Do for Brands
Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale.

The Year Ahead: What Product Passports Will Do for Brands
Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale.

The Year Ahead: Shoring Up Fashion’s Cyber Defenses
Businesses face more threats than ever of cyber attacks and improper data handling. Fashion players must urgently improve their defenses and make digital security a strategic imperative.

The Year Ahead: Shoring Up Fashion’s Cyber Defenses
Businesses face more threats than ever of cyber attacks and improper data handling. Fashion players must urgently improve their defenses and make digital security a strategic imperative.

The Year Ahead: A Talent Crunch Is Heading Our Way
Competition for talent from both inside and outside the fashion industry will intensify in 2022. To attract and retain the right employees across their organisations, fashion companies must prepare their workplaces to ensure they are flexible, diverse and digitised.

The Year Ahead: A Talent Crunch Is Heading Our Way
Competition for talent from both inside and outside the fashion industry will intensify in 2022. To attract and retain the right employees across their organisations, fashion companies must prepare their workplaces to ensure they are flexible, diverse and digitised.

The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.

The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.

Download the Report: The State of Fashion 2021
Click below to download BoF and McKinsey & Company’s in-depth report on the global fashion industry in 2021, focusing on the themes, issues and opportunities impacting the sector.

Download the Report: The State of Fashion 2021
Click below to download BoF and McKinsey & Company’s in-depth report on the global fashion industry in 2021, focusing on the themes, issues and opportunities impacting the sector.

The State of Fashion 2021 Report: Finding Promise in Perilous Times
The fifth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts the continuation of tough trading conditions next year, forcing companies to find their ‘silver linings strategies.’ Download the full report to understand the 10 themes that will define the global fashion industry in 2021 and how to navigate the currents they create.

The State of Fashion 2021 Report: Finding Promise in Perilous Times
The fifth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts the continuation of tough trading conditions next year, forcing companies to find their ‘silver linings strategies.’ Download the full report to understand the 10 themes that will define the global fashion industry in 2021 and how to navigate the currents they create.

The State of Fashion 2020: Coronavirus Update — It’s Time to Rewire the Fashion Industry
Faced with a 27 to 30 percent contraction in global revenues, fashion is currently focused on crisis management and contingency planning, but eventually we must shift towards re-imagining our industry altogether. The Coronavirus Update to The State of Fashion 2020 outlines where we must focus once the dust settles. Download the full report.

The State of Fashion 2020: Coronavirus Update — It’s Time to Rewire the Fashion Industry
Faced with a 27 to 30 percent contraction in global revenues, fashion is currently focused on crisis management and contingency planning, but eventually we must shift towards re-imagining our industry altogether. The Coronavirus Update to The State of Fashion 2020 outlines where we must focus once the dust settles. Download the full report.

The State of Fashion 2020 Coronavirus Update: Download the Report
Click below to download BoF and McKinsey & Company's in-depth report on the global fashion industry in the wake of the coronavirus crisis, focusing on the themes, issues and opportunities impacting the sector.

The State of Fashion 2020 Coronavirus Update: Download the Report
Click below to download BoF and McKinsey & Company's in-depth report on the global fashion industry in the wake of the coronavirus crisis, focusing on the themes, issues and opportunities impacting the sector.