Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
The Business Of Blogging
Media
Bryanboy: How Fashion’s Original Influencer Became a TikTok Star
For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.
Bryanboy: How Fashion’s Original Influencer Became a TikTok Star
For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.
Beauty
Katie Sturino's Megababe Brand Turns to Brick-and-Mortar
The founder behind The 12ish Style blog is growing her body-positive, direct-to-consumer beauty brand, having inked her first retail partnership with Ulta and J Crew.
Katie Sturino's Megababe Brand Turns to Brick-and-Mortar
The founder behind The 12ish Style blog is growing her body-positive, direct-to-consumer beauty brand, having inked her first retail partnership with Ulta and J Crew.
News & Analysis
Cupcakes and Cashmere Is Betting Big on E-Commerce
Fashion and lifestyle blogger Emily Schuman has partnered with Digital Brand Products to launch an e-commerce platform for her own licensed products and third party brands.
Cupcakes and Cashmere Is Betting Big on E-Commerce
Fashion and lifestyle blogger Emily Schuman has partnered with Digital Brand Products to launch an e-commerce platform for her own licensed products and third party brands.
China
How China’s ‘Mr. Bags’ Moves Luxury Handbags in Mere Minutes
BoF breaks down the business of Chinese blogger Tao Liang, better known as Mr. Bags, whose posts consistently turn faithful fans into big spenders for luxury fashion brands.
How China’s ‘Mr. Bags’ Moves Luxury Handbags in Mere Minutes
BoF breaks down the business of Chinese blogger Tao Liang, better known as Mr. Bags, whose posts consistently turn faithful fans into big spenders for luxury fashion brands.
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Beauty
Inside Huda Kattan's Blog-to-Brand Beauty Empire
In our ongoing series on influential bloggers and the businesses they have built, BoF speaks with Huda Kattan, the Dubai-based founder of a global beauty empire, who has over 16 million followers on Instagram alone.
Inside Huda Kattan's Blog-to-Brand Beauty Empire
In our ongoing series on influential bloggers and the businesses they have built, BoF speaks with Huda Kattan, the Dubai-based founder of a global beauty empire, who has over 16 million followers on Instagram alone.
News & Analysis
Tokyo Dandy, Fashion’s Fixers in Japan
Dan Bailey and Joe Kazuaki of Tokyo Dandy tell BoF about connecting Tokyo’s fashion and club scenes, and being a ‘welcoming committee’ for international brands.
Tokyo Dandy, Fashion’s Fixers in Japan
Dan Bailey and Joe Kazuaki of Tokyo Dandy tell BoF about connecting Tokyo’s fashion and club scenes, and being a ‘welcoming committee’ for international brands.
China
The Business of Blogging | Gogoboi
Next up in our ongoing series on fashion’s most influential bloggers and their business models, BoF speaks to the irrepressible Chinese fashion blogger known as Gogoboi.
The Business of Blogging | Gogoboi
Next up in our ongoing series on fashion’s most influential bloggers and their business models, BoF speaks to the irrepressible Chinese fashion blogger known as Gogoboi.
News & Analysis
The Business of Blogging | Ari Seth Cohen, Advanced Style
On the eve of his documentary film debut, Ari Seth Cohen speaks with BoF on how he has parlayed a personal interest in stylish older women into a profitable business and a platform for challenging perceptions of aging.
The Business of Blogging | Ari Seth Cohen, Advanced Style
On the eve of his documentary film debut, Ari Seth Cohen speaks with BoF on how he has parlayed a personal interest in stylish older women into a profitable business and a platform for challenging perceptions of aging.
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News & Analysis
The Business of Being The Blonde Salad
Next up in our series on influential bloggers and the businesses they have built, BoF speaks to Chiara Ferragni of The Blonde Salad, as she prepares to launch a collaboration with mobile marketplace app Depop.
The Business of Being The Blonde Salad
Next up in our series on influential bloggers and the businesses they have built, BoF speaks to Chiara Ferragni of The Blonde Salad, as she prepares to launch a collaboration with mobile marketplace app Depop.
China
The Business of Blogging | Hypebeast
Next up in our on-going series on influential bloggers and the businesses they have built, BoF speaks to Kevin Ma of Hypebeast.
The Business of Blogging | Hypebeast
Next up in our on-going series on influential bloggers and the businesses they have built, BoF speaks to Kevin Ma of Hypebeast.
News & Analysis
The Business of Blogging | Jamie Beck and Kevin Burg
In the latest instalment of our popular series on the business side of fashion blogging, BoF speaks to Jamie Beck and Kevin Burg, inventors of the Cinemagraph, on their professional journey and business model.
The Business of Blogging | Jamie Beck and Kevin Burg
In the latest instalment of our popular series on the business side of fashion blogging, BoF speaks to Jamie Beck and Kevin Burg, inventors of the Cinemagraph, on their professional journey and business model.
News & Analysis
The Business of Blogging | Garance Doré
BoF examines the rise to fashion blogging fame of Garance Doré, a self taught illustrator, HTML coder, photographer, video presenter and writer.
The Business of Blogging | Garance Doré
BoF examines the rise to fashion blogging fame of Garance Doré, a self taught illustrator, HTML coder, photographer, video presenter and writer.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.