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Retail Prophet

The Radical Strategy That Drove Nike’s Pandemic Success

How a bold direct-to-consumer push unveiled by former chief executive Mark Parker almost four years ago drove the sportswear giant’s stock price to an all-time high in the middle of a pandemic.

The Radical Strategy That Drove Nike’s Pandemic Success

How a bold direct-to-consumer push unveiled by former chief executive Mark Parker almost four years ago drove the sportswear giant’s stock price to an all-time high in the middle of a pandemic.


How to Survive the Future of Retail

Covid-19 is a once-in-a-century event that will eradicate many retail species and accelerate the growth and evolution of 'apex predators' like Amazon, Alibaba, Walmart and JD.com. Only the fittest will survive.

How to Survive the Future of Retail

Covid-19 is a once-in-a-century event that will eradicate many retail species and accelerate the growth and evolution of 'apex predators' like Amazon, Alibaba, Walmart and JD.com. Only the fittest will survive.


How an Exodus from Cities Will Reshape Retail

The work-from-anywhere revolution will accelerate the coming of a post-digital age for shopping, argues Doug Stephens of Retail Prophet.

How an Exodus from Cities Will Reshape Retail

The work-from-anywhere revolution will accelerate the coming of a post-digital age for shopping, argues Doug Stephens of Retail Prophet.


On the Frontlines of Retail There Are No Heroes, Only Victims

Most retail workers are woefully underpaid, stripped of rights and treated as interchangeable parts in a global retail machine, writes Doug Stephens of Retail Prophet.

On the Frontlines of Retail There Are No Heroes, Only Victims

Most retail workers are woefully underpaid, stripped of rights and treated as interchangeable parts in a global retail machine, writes Doug Stephens of Retail Prophet.


Why Branding Matters Now More Than Ever

As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.

Why Branding Matters Now More Than Ever

As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.


In Brands We Trust: Why Companies Are the New Communities

Brands have a powerful opportunity to fill the void in belonging and meaning left by the decline of religion and eroded faith in government.

In Brands We Trust: Why Companies Are the New Communities

Brands have a powerful opportunity to fill the void in belonging and meaning left by the decline of religion and eroded faith in government.


The Most Important Metric in Retail

Retail’s most important metric is something most retailers aren’t even paying attention to.

The Most Important Metric in Retail

Retail’s most important metric is something most retailers aren’t even paying attention to.


The Future of Luxury Is Freedom

Beyond goods, services and experiences, freedom will become the ultimate signifier of status.

The Future of Luxury Is Freedom

Beyond goods, services and experiences, freedom will become the ultimate signifier of status.


Is Surveillance the Future of Service?

The internet has become a surveillance state. Now, it’s coming to physical retail, creating powerful business opportunities and deep cultural challenges, writes Doug Stephens.

Is Surveillance the Future of Service?

The internet has become a surveillance state. Now, it’s coming to physical retail, creating powerful business opportunities and deep cultural challenges, writes Doug Stephens.


The End of Amazon

How, when and why the e-commerce giant will fall.

The End of Amazon

How, when and why the e-commerce giant will fall.


Retail's Innovation Problem

If retail’s battle cry is truly ‘innovate or die,’ why are so many choosing death?

Retail's Innovation Problem

If retail’s battle cry is truly ‘innovate or die,’ why are so many choosing death?


Why Paid Memberships Are the New Loyalty

What if businesses could turn transient loyalty into something deeper and more engaging?

Why Paid Memberships Are the New Loyalty

What if businesses could turn transient loyalty into something deeper and more engaging?