Media Matters
Magazines Are Dead. But Media Isn’t.
People are consuming more media than ever before, but legacy publishers need to change their approach to seize the opportunity, argues Amy Odell.
Magazines Are Dead. But Media Isn’t.
People are consuming more media than ever before, but legacy publishers need to change their approach to seize the opportunity, argues Amy Odell.
Can Legacy Media Survive the Digital Tsunami?
If you think things are bad now, just wait until marketers realign their budgets with the actual media-technology consumption habits of consumers. But there’s hope, says Amy Odell.
Can Legacy Media Survive the Digital Tsunami?
If you think things are bad now, just wait until marketers realign their budgets with the actual media-technology consumption habits of consumers. But there’s hope, says Amy Odell.
Are Influencers Really Worth the Money?
Brands overpay most influencers, argues Amy Odell. Here’s a guide to getting smart about return on investment.
Are Influencers Really Worth the Money?
Brands overpay most influencers, argues Amy Odell. Here’s a guide to getting smart about return on investment.
Instagram Has a New Video Platform. The Key to Success: Don’t Try So Hard.
Fashion companies have a limited window to experiment with Instagram's new long-form video service before it becomes crowded with content. They should embrace the informal, accessible ethos that has proven successful on the platform.
Instagram Has a New Video Platform. The Key to Success: Don’t Try So Hard.
Fashion companies have a limited window to experiment with Instagram's new long-form video service before it becomes crowded with content. They should embrace the informal, accessible ethos that has proven successful on the platform.
Publishers Are Trying to Become Ad Agencies. They Shouldn't.
Media companies should conduct more experiments with alternative revenue streams rather than churning out mediocre content for brands, argues Amy Odell.
Publishers Are Trying to Become Ad Agencies. They Shouldn't.
Media companies should conduct more experiments with alternative revenue streams rather than churning out mediocre content for brands, argues Amy Odell.
It's Not Just Facebook. Publishers Have Privacy Issues, Too.
Ad-supported publishers should explain more clearly that marketing powered by user data enables them to provide content for free. For many consumers, this is a worthwhile trade.
It's Not Just Facebook. Publishers Have Privacy Issues, Too.
Ad-supported publishers should explain more clearly that marketing powered by user data enables them to provide content for free. For many consumers, this is a worthwhile trade.
Redesigns Won’t Save Magazines
At a time when print-driven titles are losing the attention war to mobile phones, success will come from creating highly addictive content that shapes the conversations people are having online, not redesigns, argues Amy Odell.
Redesigns Won’t Save Magazines
At a time when print-driven titles are losing the attention war to mobile phones, success will come from creating highly addictive content that shapes the conversations people are having online, not redesigns, argues Amy Odell.
Why Branded Content Doesn't Work
Too often branded content campaigns fail to drive strong results because brands don’t put enough trust in publishers who know their audiences best, argues Amy Odell.
Why Branded Content Doesn't Work
Too often branded content campaigns fail to drive strong results because brands don’t put enough trust in publishers who know their audiences best, argues Amy Odell.
The Facebook Crisis: A Survival Guide for Media
The publishers who have built their houses on Facebook’s lawn must stop relying on the platform for readers and reverse the rot that’s taken root within their own brands, argues Amy Odell.
The Facebook Crisis: A Survival Guide for Media
The publishers who have built their houses on Facebook’s lawn must stop relying on the platform for readers and reverse the rot that’s taken root within their own brands, argues Amy Odell.
What Vanity Fair’s Lena Waithe Cover Says About Magazines in the Digital Age
Today, making a statement that drives online engagement is more important than newsstand sales, argues Amy Odell.
What Vanity Fair’s Lena Waithe Cover Says About Magazines in the Digital Age
Today, making a statement that drives online engagement is more important than newsstand sales, argues Amy Odell.
How Magazines Can Make Money from E-Commerce
E-commerce isn't just digital media's buzzword du jour, it's replacing 'pivot to video' as the thing publishers are most obsessed with. But how to make it work?
How Magazines Can Make Money from E-Commerce
E-commerce isn't just digital media's buzzword du jour, it's replacing 'pivot to video' as the thing publishers are most obsessed with. But how to make it work?
Traffic Doesn’t Make a Media Brand
Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.
Traffic Doesn’t Make a Media Brand
Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.