Luca's Letter
Is Fashion Ready for a Multicultural Minefield?
Social media, Chinese nationalism and a culture war in the US have ratcheted up the risk of costly cultural missteps like those made by Dolce & Gabbana, Gucci, Prada and others. Luca Solca examines what fashion brands should — and should not — do.
Is Fashion Ready for a Multicultural Minefield?
Social media, Chinese nationalism and a culture war in the US have ratcheted up the risk of costly cultural missteps like those made by Dolce & Gabbana, Gucci, Prada and others. Luca Solca examines what fashion brands should — and should not — do.
Can Richemont Fight Off LVMH?
LVMH’s Tiffany takeover puts new pressure on the Swiss luxury conglomerate, which can either take it on the chin or stage a major counterattack, merging with Chanel or Kering, says Luca Solca.
Can Richemont Fight Off LVMH?
LVMH’s Tiffany takeover puts new pressure on the Swiss luxury conglomerate, which can either take it on the chin or stage a major counterattack, merging with Chanel or Kering, says Luca Solca.
Luxury’s Decade of Change
Over the past ten years, the global luxury market has been reshaped by the rise of China, the digital revolution, performance polarisation and consolidation, writes Luca Solca. What will the next decade bring?
Luxury’s Decade of Change
Over the past ten years, the global luxury market has been reshaped by the rise of China, the digital revolution, performance polarisation and consolidation, writes Luca Solca. What will the next decade bring?
Don’t Believe the Hype: Exclusivity Still Matters
Demand for luxury fashion is deeply rooted in exclusivity. The rise of millennials and the industry’s recent use of inclusivity in its marketing narratives does not change this, argues Luca Solca.
Don’t Believe the Hype: Exclusivity Still Matters
Demand for luxury fashion is deeply rooted in exclusivity. The rise of millennials and the industry’s recent use of inclusivity in its marketing narratives does not change this, argues Luca Solca.
A Cloudy Picture at Farfetch
Investors are not taking well to the company’s evolving business model, hyperactive M&A and disappointing profit performance. Management must focus on executing the vision they have sold, writes Luca Solca.
A Cloudy Picture at Farfetch
Investors are not taking well to the company’s evolving business model, hyperactive M&A and disappointing profit performance. Management must focus on executing the vision they have sold, writes Luca Solca.
The Path to a Better Prada
The Italian luxury brand is a step behind its peers, but a management overhaul could be transformative, argues Luca Solca.
The Path to a Better Prada
The Italian luxury brand is a step behind its peers, but a management overhaul could be transformative, argues Luca Solca.
The Future of Watches
The luxury watch market is facing challenges that are unlikely to be resolved any time soon, says Luca Solca.
The Future of Watches
The luxury watch market is facing challenges that are unlikely to be resolved any time soon, says Luca Solca.
Luxury's New World Order
The global luxury market is being reshaped by the maturation of Chinese consumers and digital disruption, increasing the polarisation between successful fast-growing brands and everyone else, argues Luca Solca.
Luxury's New World Order
The global luxury market is being reshaped by the maturation of Chinese consumers and digital disruption, increasing the polarisation between successful fast-growing brands and everyone else, argues Luca Solca.
For Prada, Success in the Bag
After a few tough years, Prada’s moves to revitalise its handbag offering are paying off, notes Luca Solca.
For Prada, Success in the Bag
After a few tough years, Prada’s moves to revitalise its handbag offering are paying off, notes Luca Solca.
How Selfies, the Sharing Economy and Sugar Daddies Are Boosting Luxury Profits
The rise of selfie culture has turbo-charged desire for luxury goods. Now, cultural shifts are putting these products in the hands of untold millions, giving brands much to smile about.
How Selfies, the Sharing Economy and Sugar Daddies Are Boosting Luxury Profits
The rise of selfie culture has turbo-charged desire for luxury goods. Now, cultural shifts are putting these products in the hands of untold millions, giving brands much to smile about.
Is Inclusivity the New Exclusivity? Gucci Certainly Thinks So
The Italian luxury megabrand attributes its phenomenal success to a bold paradigm shift from exclusivity to inclusivity, but Gucci is much less sticky than inclusive brands like Apple.
Is Inclusivity the New Exclusivity? Gucci Certainly Thinks So
The Italian luxury megabrand attributes its phenomenal success to a bold paradigm shift from exclusivity to inclusivity, but Gucci is much less sticky than inclusive brands like Apple.
The Paradox That Makes Chanel a Powerhouse
Chanel is simultaneously among the most exclusive and most accessible luxury fashion labels of all, a strategy that has made it by far the world’s largest luxury megabrand in retail equivalent terms.
The Paradox That Makes Chanel a Powerhouse
Chanel is simultaneously among the most exclusive and most accessible luxury fashion labels of all, a strategy that has made it by far the world’s largest luxury megabrand in retail equivalent terms.