Luca's Letter
A Letter to Burberry’s New CEO
It is time for the British megabrand to again choose which way it’s really going: up or down?
A Letter to Burberry’s New CEO
It is time for the British megabrand to again choose which way it’s really going: up or down?
The Biggest Mistakes Luxury Brands Make in China
China is the world’s most important luxury market, but key business decisions concerning the country are still taken by Western executives based in Europe, resulting in common and costly mistakes, argue Luca Solca and Jasmine Zhu.
The Biggest Mistakes Luxury Brands Make in China
China is the world’s most important luxury market, but key business decisions concerning the country are still taken by Western executives based in Europe, resulting in common and costly mistakes, argue Luca Solca and Jasmine Zhu.
LVMH’s Tiffany Is on the Right Track
A swift management overhaul, ‘shock and awe’ marketing and new products have contributed to strong momentum since the group acquired the jeweller in January, writes Luca Solca.
LVMH’s Tiffany Is on the Right Track
A swift management overhaul, ‘shock and awe’ marketing and new products have contributed to strong momentum since the group acquired the jeweller in January, writes Luca Solca.
New Taxes on China’s Rich Would Be Bad News for Luxury, But How Bad?
Luca Solca gauges the risk to the luxury goods sector of brewing Chinese government plans to redistribute wealth.
New Taxes on China’s Rich Would Be Bad News for Luxury, But How Bad?
Luca Solca gauges the risk to the luxury goods sector of brewing Chinese government plans to redistribute wealth.
How Big Can Farfetch Get?
Luca Solca calculates the size of the fashion platform’s total addressable market and its projected share of this market by the end of 2025.
How Big Can Farfetch Get?
Luca Solca calculates the size of the fashion platform’s total addressable market and its projected share of this market by the end of 2025.
Solving Kering’s Gucci Problem
It’s a problem many competitors would kill to have. But as once-staggering growth begins to stall, the Italian megabrand would benefit from new aesthetic ideas, writes Luca Solca.
Solving Kering’s Gucci Problem
It’s a problem many competitors would kill to have. But as once-staggering growth begins to stall, the Italian megabrand would benefit from new aesthetic ideas, writes Luca Solca.
Should Luxury Brands Raise Prices?
Growing income and wealth inequality have allowed European luxury brands to raise prices at about double the rate of other consumer goods categories. But some brands are better positioned to hike prices than others, writes Luca Solca.
Should Luxury Brands Raise Prices?
Growing income and wealth inequality have allowed European luxury brands to raise prices at about double the rate of other consumer goods categories. But some brands are better positioned to hike prices than others, writes Luca Solca.
Luxury’s Daigou Economy, Explained
For years, ‘daigou’ shopping agents exploited lower prices in markets like South Korea to provide Mainland Chinese with billions of dollars in discounted luxury goods. Now, the ‘daigou’ grey market is coming under pressure, write Luca Solca and Melinda Hu.
Luxury’s Daigou Economy, Explained
For years, ‘daigou’ shopping agents exploited lower prices in markets like South Korea to provide Mainland Chinese with billions of dollars in discounted luxury goods. Now, the ‘daigou’ grey market is coming under pressure, write Luca Solca and Melinda Hu.
How the Climate Crisis Is Reshaping Luxury
Consumers and investors are becoming increasingly concerned about the environment. Luca Solca examines four implications for the luxury sector, from alternative raw materials to which product categories will grow faster.
How the Climate Crisis Is Reshaping Luxury
Consumers and investors are becoming increasingly concerned about the environment. Luca Solca examines four implications for the luxury sector, from alternative raw materials to which product categories will grow faster.
How Luxury Brands Sell 'Exclusive' Goods by the Millions
Successful modern luxury brands deploy a number of powerful strategies to achieve the perception of exclusivity while moving millions of units. Here’s how it works.
How Luxury Brands Sell 'Exclusive' Goods by the Millions
Successful modern luxury brands deploy a number of powerful strategies to achieve the perception of exclusivity while moving millions of units. Here’s how it works.
What Makes a Luxury Turnaround Work?
From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.
What Makes a Luxury Turnaround Work?
From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.
To Survive, Luxury Fashion Must Hibernate
Companies should reduce their cost perimeters, keeping as many of their personnel and key assets as possible, while stopping virtually all manufacturing and sourcing, argues Luca Solca.
To Survive, Luxury Fashion Must Hibernate
Companies should reduce their cost perimeters, keeping as many of their personnel and key assets as possible, while stopping virtually all manufacturing and sourcing, argues Luca Solca.