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Letter From The Editor

Taking Stock of the Burberry Reboot

The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.

Taking Stock of the Burberry Reboot

The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.


Why DTC Companies Should Avoid Venture Capital

All that cash might be tempting, but the motivations of founders and venture investors are rarely aligned, writes Imran Amed.

Why DTC Companies Should Avoid Venture Capital

All that cash might be tempting, but the motivations of founders and venture investors are rarely aligned, writes Imran Amed.


Where Will Mumbai’s Luxury Customers Shop?

As attention shifts to India’s high-potential luxury market, Mumbai’s traditional luxury district could give the new Jio World Plaza mega-mall a run for its money, writes Imran Amed.

Where Will Mumbai’s Luxury Customers Shop?

As attention shifts to India’s high-potential luxury market, Mumbai’s traditional luxury district could give the new Jio World Plaza mega-mall a run for its money, writes Imran Amed.


The Big Phoebe Philo Launch: What to Expect

The star designer will need to embrace new ways of working to give her start-up label the best chance of success, writes Imran Amed.

The Big Phoebe Philo Launch: What to Expect

The star designer will need to embrace new ways of working to give her start-up label the best chance of success, writes Imran Amed.


Farfetch: What Went Wrong?

The London-based luxury e-commerce giant, which has lost 97 percent of its market value in the last two years, has suffered from lack of focus, writes Imran Amed.

Farfetch: What Went Wrong?

The London-based luxury e-commerce giant, which has lost 97 percent of its market value in the last two years, has suffered from lack of focus, writes Imran Amed.


Queuing Is Not A Luxury Experience

It’s time for executives to rethink the lines outside luxury stores, writes Imran Amed.

Queuing Is Not A Luxury Experience

It’s time for executives to rethink the lines outside luxury stores, writes Imran Amed.


Introducing The BoF 500 Class of 2023

Explore the latest additions to The Business of Fashion’s definitive index of the people shaping the global fashion industry of today and tomorrow.

Introducing The BoF 500 Class of 2023

Explore the latest additions to The Business of Fashion’s definitive index of the people shaping the global fashion industry of today and tomorrow.


Who Did Gucci Better?

Gucci was in the air at two of the most critical shows in Milan this week, writes Imran Amed.

Who Did Gucci Better?

Gucci was in the air at two of the most critical shows in Milan this week, writes Imran Amed.


When Should Fashion Companies Go Public?

Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.

When Should Fashion Companies Go Public?

Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.


This Fashion Month, Let’s Take Care of Ourselves First

Post-Covid, people across fashion are seeking alternatives to the pressure and expectations that come from working in such a fast-paced industry, writes Imran Amed.

This Fashion Month, Let’s Take Care of Ourselves First

Post-Covid, people across fashion are seeking alternatives to the pressure and expectations that come from working in such a fast-paced industry, writes Imran Amed.


Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.


Believe The Hype. Everything You Need to Know About AI

Like the internet back in 1993, AI is still in its infancy. It’s impossible to predict exactly where it will take us, but things are developing quickly and in many incredible ways, writes Imran Amed.

Believe The Hype. Everything You Need to Know About AI

Like the internet back in 1993, AI is still in its infancy. It’s impossible to predict exactly where it will take us, but things are developing quickly and in many incredible ways, writes Imran Amed.