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Letter From The Editor

The Other Side of Hedi Slimane

The designer has always been an arch perfectionist, a quality that has been central to his success but which clashes with the demands on creative directors today, writes Imran Amed.

The Other Side of Hedi Slimane

The designer has always been an arch perfectionist, a quality that has been central to his success but which clashes with the demands on creative directors today, writes Imran Amed.


How Should We Feel About Tweens at Sephora?

There’s something both innocent and concerning about 13-year-olds’ obsession with skincare. Kids will always want to find new ways to express themselves, but the beauty industry has a responsibility to protect its youngest customers.

How Should We Feel About Tweens at Sephora?

There’s something both innocent and concerning about 13-year-olds’ obsession with skincare. Kids will always want to find new ways to express themselves, but the beauty industry has a responsibility to protect its youngest customers.


BoF is One of the World’s Most Innovative Companies of 2024

Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’

BoF is One of the World’s Most Innovative Companies of 2024

Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’


What Is Dubai’s Place in Fashion’s Global Ecosystem?

Imran Amed shares his observations from a trip to the wealthy desert metropolis, home to the most lucrative stores for many of the world’s top fashion brands.

What Is Dubai’s Place in Fashion’s Global Ecosystem?

Imran Amed shares his observations from a trip to the wealthy desert metropolis, home to the most lucrative stores for many of the world’s top fashion brands.


What I Learned From Fashion Month

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.

What I Learned From Fashion Month

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.


A Letter to Farfetch’s New Owner

The company is still well positioned to be the market leader in global luxury e-commerce, but new owner Coupang has its work cut out for it, writes Imran Amed.

A Letter to Farfetch’s New Owner

The company is still well positioned to be the market leader in global luxury e-commerce, but new owner Coupang has its work cut out for it, writes Imran Amed.


Creating Cultural Moments in the Age of Algorithms

Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.

Creating Cultural Moments in the Age of Algorithms

Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.


VICs: How the Super Rich Want To Shop

Imran Amed shares 4 key takeaways from our BoF Professional Case Study, ‘Selling Luxury to the 1%.’

VICs: How the Super Rich Want To Shop

Imran Amed shares 4 key takeaways from our BoF Professional Case Study, ‘Selling Luxury to the 1%.’


Are Neckties Making a Fashion Comeback?

On the influential runways of Prada and Gucci, neckties were everywhere, as the return of formal events, dressing for the office and new rule-breaking ways to wear them fuel consumer interest, writes Imran Amed.

Are Neckties Making a Fashion Comeback?

On the influential runways of Prada and Gucci, neckties were everywhere, as the return of formal events, dressing for the office and new rule-breaking ways to wear them fuel consumer interest, writes Imran Amed.


The Defining Fashion Stories of 2023

Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.

The Defining Fashion Stories of 2023

Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.


Why Amazon Fashion Should Buy Farfetch

This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.

Why Amazon Fashion Should Buy Farfetch

This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.


Inside BoF’s Lululemon Investigation

At the Vancouver-based yoga lifestyle juggernaut, being Black is ‘off brand,’ according to months of reporting by BoF’s Sheena Butler-Young.

Inside BoF’s Lululemon Investigation

At the Vancouver-based yoga lifestyle juggernaut, being Black is ‘off brand,’ according to months of reporting by BoF’s Sheena Butler-Young.