Haul of Fame
Why Press-On Nails Might Overtake the Gel Market
Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)
Why Press-On Nails Might Overtake the Gel Market
Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)
At the CFDA Awards, Recession Beauty Hacks Get Real
Guests like Addison Rae, Chloe Malle and Angel Reese talked getting ready for the demi-Met Gala — and the blush shades, drugstore hairsprays and makeup counters that got them there.
At the CFDA Awards, Recession Beauty Hacks Get Real
Guests like Addison Rae, Chloe Malle and Angel Reese talked getting ready for the demi-Met Gala — and the blush shades, drugstore hairsprays and makeup counters that got them there.
Gen Z’s New Humble Brag? Plastic Surgery.
‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’
Gen Z’s New Humble Brag? Plastic Surgery.
‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’
Indie Sneeze: Why Niche Fashion Wants In on Fragrance
Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.
Indie Sneeze: Why Niche Fashion Wants In on Fragrance
Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.
Bringing Back the Bombshell
The beauty looks from the 2025 Victoria’s Secret show, by Pat McGrath and Jawara Wauchope, championed lip gloss and big hair in what felt like a return to the mass brand’s high-glamour heyday.
Bringing Back the Bombshell
The beauty looks from the 2025 Victoria’s Secret show, by Pat McGrath and Jawara Wauchope, championed lip gloss and big hair in what felt like a return to the mass brand’s high-glamour heyday.
Make America Smell Like Cowboys Again?
The Western trend has crossed categories, triggering boom times for leathery fragrance launches.
Make America Smell Like Cowboys Again?
The Western trend has crossed categories, triggering boom times for leathery fragrance launches.
Alo Yoga Is Coming for Your Spa Day
After a $3,600 bag launch, the brand is testing out its own curated spa experience at the Hôtel Plaza Athénée during Paris Fashion Week.
Alo Yoga Is Coming for Your Spa Day
After a $3,600 bag launch, the brand is testing out its own curated spa experience at the Hôtel Plaza Athénée during Paris Fashion Week.
Exclusive: Aritzia’s Shiny New Beauty Partner
The Canadian retailer is collaborating with body care label Salt & Stone to launch an exclusive collection — and apply its accessible, quiet luxury proposition to a whole new category.
Exclusive: Aritzia’s Shiny New Beauty Partner
The Canadian retailer is collaborating with body care label Salt & Stone to launch an exclusive collection — and apply its accessible, quiet luxury proposition to a whole new category.
The Fragrance Brand, the Influencer and the $60,000 Wedding Gift
It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.
The Fragrance Brand, the Influencer and the $60,000 Wedding Gift
It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.
Tinder Swipes Right on Fragrance
LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.
Tinder Swipes Right on Fragrance
LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.
Stealth Wealth Is Done. Meet ‘Rushed Wealth.’
Piece-y blowouts and one-coat nails are the latest beauty signal of the rich and privileged.
Stealth Wealth Is Done. Meet ‘Rushed Wealth.’
Piece-y blowouts and one-coat nails are the latest beauty signal of the rich and privileged.
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.