Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Business Basics
Fashion Business Basics include everything an emerging designer needs to know to start an independent fashion label. For almost a decade, BoF founder Imran Amed has taught the only fashion business course at London’s Central Saint Martins College of Art & Design. Now, for the very first time, it is being made available to aspiring fashion entrepreneurs around the world free of charge. From writing business plans to raising financing, and learning about marketing, production and distribution, Fashion Business Basics is required viewing for anyone starting their own fashion business.
News & Analysis
How Do You Write a Fashion Business Plan?
In Part Two of BoF’s Fashion Business Basics, Imran Amed explains the importance of a business plan and how to approach writing one.
How Do You Write a Fashion Business Plan?
In Part Two of BoF’s Fashion Business Basics, Imran Amed explains the importance of a business plan and how to approach writing one.
Financial Markets
How Do You Finance Your Fashion Business?
In Part Three of Fashion Business Basics, Imran Amed explains the different options available to emerging designers to finance their businesses.
How Do You Finance Your Fashion Business?
In Part Three of Fashion Business Basics, Imran Amed explains the different options available to emerging designers to finance their businesses.
News & Analysis
How Do You Create Brand Awareness?
In Part Four of Fashion Business Basics, BoF’s Imran Amed explains how to build brand awareness in the early years of a business.
How Do You Create Brand Awareness?
In Part Four of Fashion Business Basics, BoF’s Imran Amed explains how to build brand awareness in the early years of a business.
Marketing
Do You Really Want to Start a Fashion Business?
In Part One of Fashion Business Basics, Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label.
Do You Really Want to Start a Fashion Business?
In Part One of Fashion Business Basics, Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label.
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The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.