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Build a Direct-To-Consumer Brand with Jen Rubio

Jen Rubio is the Co-Founder and Chief Brand Officer of Away, a global lifestyle brand designing thoughtful objects to make traveling more seamless. Before starting Away, Jen built her career as a branding, creative, and social media expert, redefining how customers and brands connect. In 2015, Jen was named to the Forbes 30 Under 30 list for Marketing and Advertising. She lives and works in New York.
Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Course Overview

The introduction to our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Course Overview

The introduction to our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 1 - Branding, Entrepreneurship and DTC

Your course expert outlines a brief history of significant fashion branding moments, before explaining what DTC brands are and why they are so prominent today. In this chapter you’ll also learn about the process of entrepreneurship and the main frameworks that fashion founders can utilise when creating new business ventures to reduce risk and secure success.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 1 - Branding, Entrepreneurship and DTC

Your course expert outlines a brief history of significant fashion branding moments, before explaining what DTC brands are and why they are so prominent today. In this chapter you’ll also learn about the process of entrepreneurship and the main frameworks that fashion founders can utilise when creating new business ventures to reduce risk and secure success.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 2 - Brand Development

How to settle upon an idea? Whether you’re planning to improve something already in the marketplace or create a new category, the chapter covers the importance of identifying the whitespace in the market and then using consumer research to inform the brand and product.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 2 - Brand Development

How to settle upon an idea? Whether you’re planning to improve something already in the marketplace or create a new category, the chapter covers the importance of identifying the whitespace in the market and then using consumer research to inform the brand and product.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 3 - Brand Launch

Once you’ve identified the whitespace in the market, it’s time to define the brand DNA and identity. The course takes you through the critical elements – including brand identity and tone of voice – to ensure differentiation in the marketplace and inform the development of all other aspects of the business, from product design to manufacturing decisions, marketing and PR.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 3 - Brand Launch

Once you’ve identified the whitespace in the market, it’s time to define the brand DNA and identity. The course takes you through the critical elements – including brand identity and tone of voice – to ensure differentiation in the marketplace and inform the development of all other aspects of the business, from product design to manufacturing decisions, marketing and PR.

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Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 4 - Brand Growth

Now we focus on how to grow your brand by building engaged communities, both online and offline, through constant communication with customers. The chapter takes a detailed look at retail strategies and experiential marketing, as well as product extensions and collaborations, as key mechanisms for growth.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 4 - Brand Growth

Now we focus on how to grow your brand by building engaged communities, both online and offline, through constant communication with customers. The chapter takes a detailed look at retail strategies and experiential marketing, as well as product extensions and collaborations, as key mechanisms for growth.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 5 - Brand Innovation

This chapter examines the challenge of sustaining a business’ success both financially and operationally. A deep-dive into funding your business, including how to best identify investors and refine your pitch, is followed by insights and initiatives enabling you to nurture and maintain a company-wide working culture that prioritises innovation.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 5 - Brand Innovation

This chapter examines the challenge of sustaining a business’ success both financially and operationally. A deep-dive into funding your business, including how to best identify investors and refine your pitch, is followed by insights and initiatives enabling you to nurture and maintain a company-wide working culture that prioritises innovation.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 6 - A Look Back at Your Learning

Key lessons and final words of advice from Jen.

Direct-to-Consumer

Build a DTC Brand with Jen Rubio | Module 6 - A Look Back at Your Learning

Key lessons and final words of advice from Jen.

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