Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
BoF LIVE
Partner Content
How Retailers Can Effectively Target Fashion and Beauty Consumers
Braze’s head of retail and e-commerce industry marketing Meredith Mitchell, 111Skin’s CMO Michael Edelmann, Wharton Business School’s marketing professor Peter Fader and BoF’s Yasmine Dahlberg unpack how fashion and beauty brands can build stronger consumer relationships in 2026 and beyond.
How Retailers Can Effectively Target Fashion and Beauty Consumers
Braze’s head of retail and e-commerce industry marketing Meredith Mitchell, 111Skin’s CMO Michael Edelmann, Wharton Business School’s marketing professor Peter Fader and BoF’s Yasmine Dahlberg unpack how fashion and beauty brands can build stronger consumer relationships in 2026 and beyond.
Partner Content
How Generative AI Is Redefining E-Commerce Storytelling
Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.
How Generative AI Is Redefining E-Commerce Storytelling
Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.
Partner Content
Decoding Dubai Fashion Consumer Insights
Chalhoub Group’s Jasmina Banda, Dubai Design District’s Reem AlAboodi and BoF’s Rawan Maki and Sophie Soar unpacked consumer trends and behaviour in the UAE city, sharing actionable insights for global and regional brands looking to resonate with Dubai’s consumer base today.
Decoding Dubai Fashion Consumer Insights
Chalhoub Group’s Jasmina Banda, Dubai Design District’s Reem AlAboodi and BoF’s Rawan Maki and Sophie Soar unpacked consumer trends and behaviour in the UAE city, sharing actionable insights for global and regional brands looking to resonate with Dubai’s consumer base today.
Retail
BoF Live | Rethinking Success Metrics for Brand Ambassadors
Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
BoF Live | Rethinking Success Metrics for Brand Ambassadors
Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
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Partner Content
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
Partner Content
Increasing Brand Presence and Impact on TikTok
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
Increasing Brand Presence and Impact on TikTok
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
Global Markets
BoF Live | Unlocking Supply Chain Opportunities in Southeast Asian Markets
Join us on Wednesday, October 23 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
BoF Live | Unlocking Supply Chain Opportunities in Southeast Asian Markets
Join us on Wednesday, October 23 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
Retail
BoF Live | How to Reach Gen-Z Consumers on Social Channels
Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
BoF Live | How to Reach Gen-Z Consumers on Social Channels
Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
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Retail
BoF LIVE | The Evolving Art of Luxury Experiential Retail
A panel of experts discuss how luxury retailers can use digital integration, environmental standards and inclusive luxury to best cater to their customers.
BoF LIVE | The Evolving Art of Luxury Experiential Retail
A panel of experts discuss how luxury retailers can use digital integration, environmental standards and inclusive luxury to best cater to their customers.
Workplace & Talent
BoF LIVE | Closing the Employability Skills Gap in Fashion
As part of BoF Careers Week 2023, BoF’s senior correspondent Sheena Butler-Young and BoF Careers’ Sophie Soar shared their insights on the current state of fashion careers and tips on how to mitigate the industry’s skill gaps.
BoF LIVE | Closing the Employability Skills Gap in Fashion
As part of BoF Careers Week 2023, BoF’s senior correspondent Sheena Butler-Young and BoF Careers’ Sophie Soar shared their insights on the current state of fashion careers and tips on how to mitigate the industry’s skill gaps.
Retail
BoF LIVE | The Rise of Resale: Luxury as Currency
BoF’s Rahul Malik speaks with Tirath Kamdar of eBay and Fashionphile’s Sarah Davis about new research into why consumers are investing in luxury handbags, watches and jewellery and what this means for high-end resale.
BoF LIVE | The Rise of Resale: Luxury as Currency
BoF’s Rahul Malik speaks with Tirath Kamdar of eBay and Fashionphile’s Sarah Davis about new research into why consumers are investing in luxury handbags, watches and jewellery and what this means for high-end resale.
Partner Content
BoF LIVE: The Future of Customer Engagement in Luxury E-Commerce
Kristin Maa, senior vice president of growth at Saks, and Lydia Pang, chief executive and co-founder of Mørning, share their insights on how luxury e-commerce is being transformed.
BoF LIVE: The Future of Customer Engagement in Luxury E-Commerce
Kristin Maa, senior vice president of growth at Saks, and Lydia Pang, chief executive and co-founder of Mørning, share their insights on how luxury e-commerce is being transformed.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.