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MILAN, Italy — Monotony is always the byword at Moncler Gamme Bleu. Thom Browne, ever the well-to-do prankster, likes repetition. A lot. Each season he explores a theme this way and that, to the point of visual saturation. This time, his summer camp inspiration gave fuel to an absurdist foray into boy scout regalia, complete with outsized pockets, shorts and protective rainwear. Due to the offbeat, awkward proportions, it all looked deliriously funny, but as it is generally the case with Browne, the humor was killed by the intensity of the repetition. Jokes, you know, are more effective when they are short. As for the return on investment of an experiment like this — amusing, yet commercially pointless — within the Moncler empire, the question remains unanswered.
