Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The MSGM Remix

This was Giorgetti's best collection so far: fast-paced, colourful, and endlessly revolving around a single idea —ruffles, and tonnes of them.
MSGM Spring/Summer 2017 | Source: InDigital.tv
By
  • Angelo Flaccavento

MILAN, Italy — The energy that was missing in the Pucci show the other day was blasting in the MSGM show today. The designer behind both endeavours is Massimo Giorgetti, who at MSGM, his own line, can obviously do whatever he pleases.

This was Giorgetti's best collection so far: fast-paced, colourful, and endlessly revolving around a single idea —ruffles, and tonnes of them. It felt like a good remix of a good tune. Giorgetti has graduated from the sweatshirts and full skirts of his beginnings, without forsaking the youthful and optimistic spirit. His designs are more thought-out and mildly experimental, while the clash of athleticism and romanticism clearly suits him. Well done.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON