Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The End of Fashion, According to Rag & Bone

Marcus Wainwright not only did away with a runway show this season, he abandoned the idea of a “collection” altogether.
Rag & Bone Autumn/Winter 2017 | Source: InDigital.tv
By
  • Lauren Sherman

NEW YORK, United States — Rag & Bone's chief executive and designer Marcus Wainwright has all-but-declared the fashion show dead. This season, instead of trotting out his latest men's and women's collections onto a runway, he asked 70 friends of the brand to pose in Rag & Bone for a series of Polaroids and portraits shot by collaborators Glen Luchford and Frank Lebon.

Nearly all of those subjects showed up in their looks for a party on Thursday night at a space right around the corner from the brand’s meatpacking district headquarters. The 15th anniversary exhibition, which also features blow ups of campaigns and visual projects from over the years, will be open to the public for a couple of days. But tonight, Radiohead’s Thom Yorke was DJing in his black suit, Mikhail Baryshnikov was sidling up to the bar, and “The Americans” star Matthew Rhys was dutifully posing next to his portrait.

“I don’t really see it as a collection,” Wainwright said, one of his three children standing by, wearing a checked coat with its red-velvet collar turned up, as well-wishers streamed in. “For some reason, in my head, the idea of a fashion show collection isn’t really relevant to me.”

Instead, the lineup underscored Wainwright's commitment, more pronounced over the past few seasons, to simply deliver things that are good-looking and unfussy, like a real-camel wool Chesterfield-style coat (worn by CFDA chief executive Steven Kolb and inspired by Wainwright's grandfather), a Linton tweed jacket (spotted on Rhys' partner and costar Keri Russell) and an exaggerated crosshatch-weave skirt suit (modelled by the artist Tali Lennox). Back at the showroom, other bits — indigo-dyed corduroys for men, a jersey-sleeve hooded stadium coat for women — also made good on his promise.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON