Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Suno Makes Shapes

The designers moved away from their signature pop-y florals, favouring geometric shapes, but the collection lacked zip.
Suno Spring/Summer 2016 | Indigital
By
  • Lauren Sherman

NEW YORK, United States — Buzz is a blessing and a curse. Suno had plenty of it a few years back and Max Osterweis and Erin Beatty have done a respectable job of not falling into a deep pattern of repetition or — just as damaging — steering too far off course.

For Spring 2016, the duo moved a bit away from their signature pop-y florals, favouring geometric shapes instead. A layered-square print, reminiscent of unevenly stacked Post-It notes, climbed diagonally up the front of a cotton dress, while stripes in varying widths were arranged like a puzzle on a shiny frock, four buttons decorating the wide inverted pleat that came down from the waist. The collection's sense of purposefully random organisation — reflected via a tiny bow placed on a seersucker-plaid pinafore, or the asymmetrical hem of a pin-tucked denim skirt — was informed by a visit to the American Folk Art Museum's recent exhibition, "When the Curtain Never Comes Down: Performance Art and the Alter Ego." It featured the work of many self-taught artists. "Many of these people were kind of dealing with mania and, in order to sooth that, they created art," Beatty said backstage before the show. "Lots of what we created was about the way we order things in our mind."

The collection’s best looks were pulled together with tonally stitched cotton belts, which added structure to the many dresses and a powerful confidence to twill jackets. The duo introduced a new a category, too: Italian-made shoes, which had a chunky, quirky quality to them. “I felt like there was room in the market for something that didn’t feel so sexy, or so precious,” Beatty said. The thick-strap sandals in particular were cool, if not game changing.

To be sure, there was a lot to like. But to love? A cohesive collection does not equal a magical one and this effort lacked the zip — the joy — that makes Suno such a palatable label. Practical hanger appeal is one thing, but Osterweis and Beatty could push themselves further creatively. There were no surprises here.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON