Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Paco Rabanne Blasts Off to the Future

In a matter of seasons, Julien Dossena has revitalised Paco Rabanne with futurism that has never looked so real.
Paco Rabanne Autumn/Winter 2016 | Source: InDigital.tv
By
  • Angelo Flaccavento

PARIS, France — Of the new vanguard of young designers injecting fresh energy into Paris, Julien Dossena, who has been at the creative helm of Paco Rabanne for more than two years now, is probably the shiest. He's not trying to turn himself into a social media-friendly persona. His Instagram is almost completely devoid of selfies and glamorous party pictures.Perhaps this is why Dossena — probably the most talented of Paris' new generation — approaches fashion design rather matter-of-factly.

The collection Dossena presented today to a star-studded audience in the stark white spaces of the Musee d'Art Moderne de la Ville de Paris — context is crucial, remember — was his most mature and accomplished to date: a dry, dynamic merging of futuristic shapes, mannish tailoring, organic materials, Rabanne's very own metal — in flame red — and brilliant nods to primitivism à la Space Odyssey.

Models walked faster than fast in their flat shoes and chunky loafers, looking like a troop of metropolitan cadets. The show was over in a second, but there was a lot going on. In this way, Dossena aligned himself with his contemporaries, opting for a wild pell mell of references: sometimes so far-fetched as to look haphazard. Where others go for chaos, however, he seeks out clarity. Dossena has that quintessentially French, Cartesian lucidity which in the long run is a winning asset.

But he is also, like his contemporaries, a sampler. Echoes of Helmut Lang were palpable throughout the show — the shades of white, the silver hoods, the shear dresses. Yet, Dossena never goes for replicas. Lang's modernist vernacular is, for him, a sort of alphabet: the repertoire of building blocks with which he constructs a fiercely original vision.

In a matter of seasons, he has indeed revitalised Paco Rabanne. Futurism has never looked so real and so tempting.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Clean Beauty’s Quiet Comeback

Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.


Why On’s Hot 2025 Turned Into a Cautious 2026

On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON