Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Oh So Modest at Emilia Wickstead

The designer has built a solid business appealing to a particular demographic hell bent on sustaining the somewhat archaic concept of occasion dressing.
Emilia Wickstead Autumn/Winter 2017 | Source: InDiigital.tv
By
  • Dan Thawley

LONDON, United Kingdom — — If London high society still had occasion to dance the waltz beneath the chandeliers of their fair city's stately homes, they would probably do it in Emilia Wickstead's prim and proper dresses. As one of the darling labels of Britain's ladies who lunch (Kate Middleton included), she has built a solid business on demure frocks – floral, often-puff-sleeved silk concoctions – that appeal to a particular demographic hell bent on sustaining the somewhat archaic concept of occasion dressing.

That said, her Autumn 2017 show made moves for daywear, with high-waisted 'mum' jeans in indigo denim and several cocooning felt wool coats plonked amongst the plethora of structured peasant dresses in tea rose printed crepe or swirling baroque cloque silk. Wickstead's gowns floated down the runway on flat velvet sandals, their oh-so modest effect exaggerated by a mostly dull pastel palette of salmon and candy pinks, dusty blues, and petrol. Pops of grass green, lemon and bright red served to lift the overall austerity, as did the bustier incrustations and a wispy finale of multi-coloured Swarovski-encrusted tulle.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON