Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

New Horizons at Maison Margiela

John Galliano’s first menswear collection for the brand was a bizarrely memorable outerwear sensation from first to last.
By
  • Tim Blanks

PARIS, FranceJohn Galliano is in love with the idea of "dressing in haste". With his first menswear collection for Maison Margiela, that seemed most evident in the number of looks that were essentially man-in-coat-and-nothing-else. There's a courier at the door, you aim for maximum coverage with minimum effort. Makes sense.

But what it also meant was that Galliano's menswear debut at Margiela was an outerwear sensation, from first to last. First was a red duffel which the model's tentative stance turned into a clutch coat. That set the tone for what followed, a sly sideways glance which was quintessential Galliano. Last (or at least second to last) was a creamy white trench, dissected in the closing look by Galliano's other passion, the technique called decortiqué, which reduces garments to their skeletal essence.

Almost everything in between was sheer joy. Decortiqué exerted a toll on conventional structure. Sweaters tended to lose their hems, a leather jacket transmogrified into a corset, an overcoat was suddenly a suggestion of a something shorter. In Galliano's hands, you could feel these forensic processes becoming gleeful exercises in all that's possible. Alongside the traditional anchors of substance – pinstripes, herringbones and tweeds, even a multi-pocketed leather jacket and a yellow puffa, and most of the coats – there was a whole lot of clear plastic, and an Aran knit moulded from rubber. Galliano was always comfortable with paradox. Here, substance and evanescence simmered together.

The finale was mad. To the soundtrack of One Flew Over the Cuckoo’s Nest, models walked with heads wrapped in post-lobotomy bandages. It was a bizarrely memorable way for Galliano to stake his claim to this significant slice of the Margiela legacy. But, for all that peculiarity, his most memorable outfit was actually a bias-cut cobalt blue suit which, in its perverse combination of purest technique and languid glamour, hinted at new horizons for the brand.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON