Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Life’s a Beach at Ralph Lauren

While Lauren is an expert at selling a certain dream, communicating his message now requires more subtlety.
null
By
  • Lauren Sherman

NEW YORK, United States Ralph Lauren is a never-ending story of a certain lifestyle, and Jamaica, where the designer owns a home in Montego Bay, is a significant chapter in the narrative. (Bedroom suites at Round Hill, the upscale resort near his property, have long been outfitted in Ralph Lauren homewares, allowing fans not only to wear his preppy fantasy, but sleep in it too.)

Lauren’s Spring/Summer 2018 collection — that’s right, he’s still doing in-season shows — was an homage to the island. He cut silk streamers in the colours of the flag on a bias and stitched them together to create a strapless column gown, painted a cruise ship motif onto a double-breasted leather blazer and worked yacht or swim-inspired details into nearly every piece. (For instance, a blindingly yellow halter-neck silk gown was accented across the shoulder blades with the nylon utility straps one typically finds on a flotation device.)

There was plenty of full-on resort wear here: an acid denim mini dress dégradéd into a fringe of feathers for dinner out, Shibori-printed cotton sundresses wrapped up at the waist with washed-out blue bandanas for day. Some of the most direct references were charming, like the navy-and-white nautical rope holding up a one-shouldered linen dress, or the intarsia-ed bathing beauty on a wide-gauge knit jumper. Still, while Lauren is an expert at selling a certain dream — and making a woman’s shoulders look fantastic — communicating his message now requires more subtlety. The dream isn’t dead, but it is changed. In order for Lauren to move forward, he must let go of his Captain Obvious tendencies.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON