Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Laser Focus at Stella McCartney

Business is booming, and this collection showed why: seriousness of purpose and commitment delivered with the lightest of touches and a sense of humour.
By
  • Tim Blanks

PARIS, France — The separation is official, the divorce isn't quite final, but Stella McCartney's show on Monday was a pretty good glimpse of what life post-Kering will look like for her and us. It's very similar to what came before. But why should independence make her change anything, just because she's now completely in charge of her own destiny? Business is booming, and this collection showed why: laser focus, seriousness of purpose and commitment delivered with the lightest of touches and a sense of humour. McCartney's invitation was a comic book covering her adventures in Paris raising the consciousness of a bratty schoolgirl called Minnie the Minx. Seat numbers were on a sticker on the cover.

McCartney's career in fashion has been so fulsomely documented that it doesn't need a retread. But it's always a pleasure to see her Savile Row training rear its head in her tailoring, especially since she launched her menswear. The women's suits she showed on Monday were relaxed, over-sized. "Boyfriend blazers" cued the show notes. And the boyfriends were on the catwalk in those very same suits. The same floral wallpaper pattern showed up on men's shirts and a couple of neoprene one-pieces for women.

It’s nowhere near “gender fluidity”, but it was the latest expression of McCartney’s habit of rotating a handful of ideas through her shows, changing the colour or the silhouette. It can make for a repetitive presentation (soundtrack-ist Tony Farsides managed to up the ante a little on Tuesday) but it’s always an object lesson in options. Here, for instance, the tie-dye that was the bold new addition to McCartney’s visual lexicon showed up as a t-shirt, cargo and baggy track pants, and a rather starry jumpsuit. Each of those items also appeared undyed.

The collection's other conceit was the zipper. It ran up and down trouser legs for both men and women, allowing a degree of customization. Nice with the tie-dye. There were also zippers on a lacy slip dress, a reminder that McCartney has always had a sweetly saucy streak. It's part of the full service she offers her customers. And it'll mean more money in the bank.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Clean Beauty’s Quiet Comeback

Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.


Why On’s Hot 2025 Turned Into a Cautious 2026

On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON