Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Utilitarian Aesthetics at Junya Watanabe

The collection made something functional into a thing of beauty — fashion’s highest achievement.
Junya Watanabe Spring/Summer 2018 | Source: InDigital.tv
By
  • Tim Blanks

PARIS, France — Youth is a glittering treasure – never more so than on the Spring 2018 boyswear circuit - but sometimes it's a joy to spend time at a menswear show with well-seasoned men, especially when they're wearing clothes you want to drag off their back and exit the building with, stat. Junya Watanabe streetcast a small crowd of characters that you could project any number of scenarios onto. I know for a fact one was a comedian, but all of them looked good with their hands, and that was the story Junya was telling. You gotta work.

The invitation was a piece of corrugated brown cardboard. If the collection was scarcely a break with the designer’s tradition of collaboration with salt-of-the-earth labels like Carhartt, Northface and Levi’s, the sturdy cotton patchworks (in brown! even sturdier!) and the jackets collaged from mattress-ticking stripes still looked better than ever (maybe by dint of contrast with everything else that has been happening in menswear over the past few weeks). And, however prosaic it may appear, there is always a fierce ingenuity in Junya’s work. Here, parkas branded North Face cleverly incorporated Karrimor backpacks. And a khaki peacoat had a handle on the back. Now that’s convenience.

But beyond ingenuity, this collection was also a celebration of utilitarian aesthetics. Some of the models wore painter’s pants. So some of those pants – and jackets and coats – were smeared with paint. A work jacket, blossoming with explosions of colour, was the piece of the season, to these eyes at least. Making something functional into a thing of beauty – that strikes me as fashion’s highest achievement. The soundtrack recognized a similar alchemy, with a string of classic R&B tracks. So did the contribution of Alan Kitching, who turned letterpress into an art form.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON