Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Unadulterated Ungaro

Fausto Puglisi referred back to the 80s heyday of Ungaro, but the outing lacked the sensuality for which the maison is known.
Emanuel Ungaro Spring/Summer 2017 | Source: InDigital.tv
By
  • Angelo Flaccavento

PARIS, France — "100% Ungaro" declared the press notes for today's Emanuel Ungaro show. "Pure DNA" was another punchline. Creative director Fausto Puglisi was referring to the 1980s heyday of the maison: a gloriously baroque time of mega-shoulders, miniskirts, super-ruffles and a gazillion polka dots and flowers. Think Joan Collins as Alexis in Dynasty or Princess Stephanie of Monaco in her popstar phase.

That's exactly what the collection delivered: an avalanche of frills and flaps running along short dresses, little blousons and blouses. It felt a bit referential. What it really lacked however was sensuality, an Ungaro code, but that's probably not Puglisi's fault. Today's emotionless models are very different from the women Monsieur Ungaro used to court.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON