Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Cottweiler Goes Cruising

Wrapped in a story about casual sex before the internet, the tactile luxe of the collection was in step with a new era of male elegance.
By
  • Tim Blanks

LONDON, United Kingdom — The Internet has irrevocably altered the way people interact physically. Ben Cottrell and Matthew Dainty mourned "the lost art of cruising" in their latest Cottweiler collection. On the catwalk were what looked like two painted porcelain urinals, totems from the prettiest public toilet in the history of casual sex. There were other sly references, like the guy with the dog leash and the ball thrower - a walk in the park a prelude to a pickup - or the finale taking place in a dark shot with headlights, suggestive of things that happen under cover of the night.

Some boys walked with napkins tucked in their belts, a vamp perhaps on old-time cruising’s hanky codes, which made you wonder if that’s what Cottrell and Dainty meant when they talked about a challenge to “traditional masculine dress codes”. And was the muff sported by another model a different kind of innuendo?

Wild imaginings aside, the clothes themselves were sporty and sensual, rather than overtly sexual. There was a precision and dressiness to them that recalled Kim Jones's fusion of athleticism and formality, which has been inspiring British sportswear designers for more than a decade. Here, the tactile luxe of fabrics like crushed velvet, silk, mohair and shearling elevated the most traditional items (the parkas were a particular standout).

It was a savvy move on Cottrell and Dainty’s part, given that menswear outriders, led by Jones himself, are pointing towards a new era of male elegance. But this Cottweiler collection was also testament to another point the designers made: the power of personal engagement. And nothing engages like a good story, especially when it’s built round an object as provocative as a porcelain pissoir.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON