Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

At Emporio Armani, The Matrix Meets the Past

The designer’s ‘classic progressive’ approach achieved a sort of digital elegance that made the tailoring feel modern.
By
  • Angelo Flaccavento

MILAN, Italy — How to escape the sportswear-streetwear trap, which has dominated the men's fashion scene for so long but is increasingly showing signs of fatigue? In Italy, the winds of change are taking, understandably, a neo-sartorial route. But how to make tailoring modern?

Throughout his career, Giorgio Armani has turned to deconstruction to make his work fresh. This season, at Emporio Armani, he worked on a hyper-constructed silhouette, but the result was just as modern, not least because the formality was toned down by sporting details, big snowboarding volumes and touches of sleek digital elegance à la The Matrix. Nonetheless, the pièce de resistance was a square-shouldered, peak lapeled, straight of grain sartorial jacket, in a magnified Prince of Wales check. Such classic patterns were actually blown up all across the collection and occasionally shot with threads of lurex.

"The idea of dressing a young man in the kind of fabric he might have seen last on his grandfather looks very modern to me," said Mr Armani backstage. It surely made for a high-impact graphic effect. It all looked very sleek and very cyber, keeping up with the Classic Pro — as in "progressive" explained Armani — slogan which worked both as conceptual inspiration and embroidery on some pieces.

In contrast, the accompanying R-EA capsule collection made of recycled and sustainable fabric that hit the catwalk at the end of the show looked ultra-organic, very vintage Armani and very appealing. The contrast between the two approaches was challenging. reflecting the magmatic state of affairs in menswear these days.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Clash of the New Titans

Haider at Tom Ford, Pieter at Alaïa, comings and goings in fashion, and Nico at Courrèges coming up fast, all of it leading to a day of dynamic fashion in Paris, writes Tim Blanks.


Paris Day Three: Variables and Constants

One of the busiest days of Paris fashion week featured a hello at Balmain, a goodbye at Alaïa and variations on signature visions at Courrèges, The Row, Dries Van Noten and Tom Ford.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON