Agenda-setting intelligence, analysis and advice for the global fashion community.
MILAN, Italy — A folksy vibe is deeply embedded in the Etro ethos. The label, after all, was born in the fateful 1968, and has kept a trail of bohemia alive and kickin' throughout the ensuing decades. With the fashion winds blowing again towards those very same territories — protest and self-determination are all of a sudden all the rage once again. Understandably — Veronica Etro decided to go full-blown colourful and folk, adding an urban tingle to make things fresh and not nostalgic.
She sent a Paisley tribe down the catwalk, and it was as visually complacent, maximalist and rich as you would expect from Etro. The ode to diversity had a political relevance, while the stress on functionality — brocade duvets, velvet-riding pants — felt new for Etro. It got a tad repetitive pretty soon, and some looks came across as rather messy. All in all, however, it was well done.
