Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — Per Götesson, a Royal College of Art grad, transformed denim by shrinking jean jackets to doll size, and exploding pants to Brobdingnagian proportions, then dangling a bunch of stuff off them: key rings, ring pulls, a toothbrush somewhere in there. Without actually looking like anything Craig Green has ever done, there was a similar reassessment of staple workwear going on.
The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.
It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.
Stick with the program or switch it up? Angelo Flaccavento reports on Chloé, Rabanne, Schiaparelli, Rick Owens and Uma Wang.
The brands Gap and Banana Republic beat comparable sales estimates.