Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.

BoF correspondents Malique Morris and Marc Bain discuss the complicated reality of Trump's tariffs and their promise to bring fashion manufacturing back to the US.

BoF correspondents Malique Morris and Marc Bain discuss the complicated reality of Trump's tariffs and their promise to bring fashion manufacturing back to the US.

Sabyasachi Mukherjee joins BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to explore the challenges of going global on your own terms and why he is ready to take his brand to the next level, while making a case for craft, culture and the rising power of the Global South.

Sabyasachi Mukherjee joins BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to explore the challenges of going global on your own terms and why he is ready to take his brand to the next level, while making a case for craft, culture and the rising power of the Global South.

Sustainability correspondent Sarah Kent and luxury correspondent Simone Stern Carbone discuss the wide-reaching implications of Donald Trump’s historic tariffs on fashion, from consumer behaviour to global supply chains.

Sustainability correspondent Sarah Kent and luxury correspondent Simone Stern Carbone discuss the wide-reaching implications of Donald Trump’s historic tariffs on fashion, from consumer behaviour to global supply chains.

Satoshi Kuwata, founder of Setchu and winner of the 2023 LVMH Prize, joins BoF founder and CEO Imran Amed to discuss the roots of his design philosophy and why finding balance between East and West will be a lifelong pursuit.

Satoshi Kuwata, founder of Setchu and winner of the 2023 LVMH Prize, joins BoF founder and CEO Imran Amed to discuss the roots of his design philosophy and why finding balance between East and West will be a lifelong pursuit.

Technology correspondent Marc Bain and marketing correspondent Haley Crawford explore the divisive reaction to H&M’s introduction of AI-generated models, and what the growing use of this technology means for the future of fashion marketing.

Technology correspondent Marc Bain and marketing correspondent Haley Crawford explore the divisive reaction to H&M’s introduction of AI-generated models, and what the growing use of this technology means for the future of fashion marketing.

The founder of Applied Art Forms joins BoF founder and editor-in-chief Imran Amed to discuss the steep learning curve of building a fashion business, why quality and longevity matter more than hype, and how his creativity flows across creative disciplines.

The founder of Applied Art Forms joins BoF founder and editor-in-chief Imran Amed to discuss the steep learning curve of building a fashion business, why quality and longevity matter more than hype, and how his creativity flows across creative disciplines.

Once hailed as a billion-dollar beauty brand, Pat McGrath Labs is now facing an uncertain future. The Business of Beauty's Brennan Kilbane and Priya Rao join The Debrief to explore how creative genius doesn’t always translate into operational success.

Once hailed as a billion-dollar beauty brand, Pat McGrath Labs is now facing an uncertain future. The Business of Beauty's Brennan Kilbane and Priya Rao join The Debrief to explore how creative genius doesn’t always translate into operational success.

The editor-in-chief of newly-relaunched i-D joins BoF founder and editor-in-chief Imran Amed to discuss the purpose of magazines in the digital age and why we’re shifting from an attention era to retention era.

The editor-in-chief of newly-relaunched i-D joins BoF founder and editor-in-chief Imran Amed to discuss the purpose of magazines in the digital age and why we’re shifting from an attention era to retention era.

Retail editor Cathaleen Chen joins Brian Baskin and Sheena Butler-Young to discuss the fall of Forever 21, the future of fast fashion and why affordability alone isn't enough to win consumers.

Retail editor Cathaleen Chen joins Brian Baskin and Sheena Butler-Young to discuss the fall of Forever 21, the future of fast fashion and why affordability alone isn't enough to win consumers.

As Demna is set to become artistic director of Gucci, and Donatella Versace passes the baton to Dario Vitale after nearly three decades at the creative helm of Versace, the fashion industry is bracing for much-needed creative transformation. BoF founder and editor-in-chief Imran Amed and editor-at-large Tim Blanks unpack what this means for the wider industry.

As Demna is set to become artistic director of Gucci, and Donatella Versace passes the baton to Dario Vitale after nearly three decades at the creative helm of Versace, the fashion industry is bracing for much-needed creative transformation. BoF founder and editor-in-chief Imran Amed and editor-at-large Tim Blanks unpack what this means for the wider industry.

BoF editor-at-large Tim Blanks and Imran Amed, BoF founder and editor-in-chief look back at the key moments of fashion month, from Haider Ackermann’s debut at Tom Ford to Sarah Burton’s first collection for Givenchy.

BoF editor-at-large Tim Blanks and Imran Amed, BoF founder and editor-in-chief look back at the key moments of fashion month, from Haider Ackermann’s debut at Tom Ford to Sarah Burton’s first collection for Givenchy.

Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.

Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
The brands Gap and Banana Republic beat comparable sales estimates.
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.