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The BoF Podcast Episode 8: How to Reach the Elusive Chinese Millennial?

Vogue China’s editor-in-chief Angelica Cheung discusses how to resonate with Chinese Millennials, a generation not easily influenced by “preaching.”

By

Imran Amed

03 November 2017

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Editor-in-chief of Vogue China, Angelica Cheung sits down with Imran Amed to discuss how to reach the elusive Chinese Millennial.

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About the author

Imran Amed

Imran Amed is the Founder, CEO and Editor-in-Chief of The Business of Fashion. Based in London, he shapes BoF’s overall editorial strategy and is the host of The BoF Podcast.

In This Article

Topics

News & Analysis

People

Angelica Cheung

Organisations

The Business of Fashion

Location

London, United Kingdom

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