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The BoF Podcast Episode 43: How SoulCycle Scales Community

Chief executive Melanie Whelan discusses how to successfully build a community around an experience and why people are key to maintaining SoulCycle’s special culture.

By

BoF Team

26 March 2018

On the #BoFVOICES stage, chief executive Melanie Whelan told CNN’s Derek Blasberg that people are the key to maintaining the cult-like indoor cycling company’s special culture as it grows. Read the full article and watch the video here.

To learn more about VOICES, BoF's annual gathering for big thinkers, in partnership with QIC Global Real Estate, visit our VOICES website and click here to request an invitation to attend.

To subscribe to the BoF Podcast please follow this link.

S ubscribe to BoF Professional for unlimited access to BoF articles, plus exclusive benefits for members.

To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com.

In This Article

Topics

News & Analysis

People

Derek Blasberg

Organisations

The Business of Fashion

Location

London, United Kingdom

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