Zipeng Li

Zipeng Li is a multi-hyphenate creative who juggles multiple roles in fashion as an art director, stylist and visual artist. Known for his blend of surrealism, spirituality and, at times, an uncanny cross-cultural perspective, Li has established a unique visual language for magazine and brand clients. Since 2024, he has served as fashion artistic consultant for W Magazine China where he conjures up fantastical visuals for editorials featuring stars like Michelle Yeoh and Tilda Swinton.

After graduating from Central Saint Martins with a fashion design degree, Li founded the creative consultancy Zenue Studio in 2020. Through the business, he collaborates with luxury brands like Louis Vuitton and local up-and-comers such as Louis Shengtao Chen. Li's creative philosophy centres on his self-proclaimed role as a "dream-maker," using bold colour and composition to reimagine real objects and bodies, and to probe the relationship between humans and nature. His creations often build a poetic world beyond the conventional realms of fashion imagery.