Zheng Shuang
Latest News & Analysis
China
Why Prada’s Next Move in China Is Critical
A years-long strategic overhaul of the Prada’s China business is bearing fruit amid a scandal involving a now former celebrity ambassador.
Why Prada’s Next Move in China Is Critical
A years-long strategic overhaul of the Prada’s China business is bearing fruit amid a scandal involving a now former celebrity ambassador.
China
Can Drops Bring Print Media Back to Life?
Coupling limited edition releases with virtual celebrity covers is paying off for some of China’s top publications, but success isn’t guaranteed.
Can Drops Bring Print Media Back to Life?
Coupling limited edition releases with virtual celebrity covers is paying off for some of China’s top publications, but success isn’t guaranteed.